{"id":1245,"date":"2011-09-19T17:53:05","date_gmt":"2011-09-19T21:53:05","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=1245"},"modified":"2011-09-19T18:39:19","modified_gmt":"2011-09-19T22:39:19","slug":"what%e2%80%99s-in-your-bag","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2011\/09\/19\/what%e2%80%99s-in-your-bag\/","title":{"rendered":"What\u2019s In Your Bag?"},"content":{"rendered":"

Once again our industry is tapping into a growing worldwide trend by capitalizing on the plastic bag bans enacted in states as diverse as Alaska, California and North Carolina, and countries like Italy<\/a> and India.<\/p>\n

According to Counselor<\/em>\u2019s 2011 State of the Industry<\/a> report, bags accounted for 9.7% of all revenue from the sale of promo products last year, or $1.7 billion. And searches for bags in ESP rose more than 10% in the last year, with more than 10,000 bags from over 800 different suppliers currently available.\u00a0
\n\"\"<\/a>
\nClick here<\/a> to read our press release about this growing sales phenomenon, which was picked up by nearly 100 media outlets, including MarketWatch<\/a>, StreetInsider.com<\/a>, San Francisco Chronicle<\/a> online and U.S. Politics Today<\/a>.<\/p>\n

California really seems to be on the cutting edge of this trend. The Los Angeles Times<\/a> <\/em>reports that a city councilman favors a bag ban that goes even beyond action already taken in other California cities and counties, calling for stores to stop using plastic and<\/em> paper bags.<\/p>\n

There\u2019s no question recyclable bags help reduce the billions of plastic bags circulating around the globe. It\u2019s estimated that if each bag is used multiple times \u2013 at least once a week \u2013 four or five reusable bags can replace 520 plastic bags a year.<\/p>\n

There\u2019s also no question bags make for terrific marketing vehicles. When compared with other promotional products like pens and caps, bags generate the highest number of ad impressions in a month \u2013<\/strong> 1,078 for a single bag \u2013 because they\u2019re used repeatedly in and out of the office, and the message they carry is seen by significant numbers of people.<\/p>\n

Don\u2019t believe me? Next time you\u2019re at the mall, a grocery store or a college campus, take a look at how many bags \u2013 and advertisers \u2013 you see. I rest my case.<\/p>\n

We spoke to distributor Michelle Altobelli of Altobelli Advantage, Inc., who called bags \u201ca functional, usable, ageless item,\u201d and suggests distributors help clients maximize their potential by tying in a marketing program to make it a really worthwhile promotional investment.<\/p>\n

What\u2019s in your bag? Let me know by posting a comment or e-mailing me here<\/a>. I\u2019m also on Twitter<\/a>, LinkedIn<\/a> and YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Once again our industry is tapping into a growing worldwide trend by capitalizing on the plastic bag bans enacted in states as diverse as Alaska, California and North Carolina, and countries like Italy and India. According to Counselor\u2019s 2011 State of the Industry report, bags accounted for 9.7% of all revenue from the sale of promo products last year, or $1.7 billion. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,8,25,9],"tags":[],"class_list":["post-1245","post","type-post","status-publish","format-standard","hentry","category-industry-initiatives","category-news-about-asi","category-research","category-using-ad-specialties"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=1245"}],"version-history":[{"count":5,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1245\/revisions"}],"predecessor-version":[{"id":1250,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1245\/revisions\/1250"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=1245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=1245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=1245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}