{"id":1256,"date":"2011-10-05T15:46:17","date_gmt":"2011-10-05T19:46:17","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=1256"},"modified":"2011-10-06T10:14:09","modified_gmt":"2011-10-06T14:14:09","slug":"are-you-ready-for-some-football-products","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2011\/10\/05\/are-you-ready-for-some-football-products\/","title":{"rendered":"Are You Ready For Some Football (Products)?"},"content":{"rendered":"<p>Whether you\u2019re betting on the <a href=\"http:\/\/www.packers.com\/\" target=\"_blank\">Packers<\/a> or the <a href=\"http:\/\/www.chicagobears.com\/index.html\" target=\"_blank\">Bears<\/a>, the <a href=\"http:\/\/www.tarheelblue.com\/sports\/m-footbl\/unc-m-footbl-body.html\" target=\"_blank\">Tarheels<\/a> or the <a href=\"http:\/\/www.uoflsports.com\/sports\/m-footbl\/sched\/lou-m-footbl-sched.html\" target=\"_blank\">Cardinals<\/a>, chances are you\u2019re gearing up for some kind of NFL or college football party this season. Knowing how important football\u00a0<strong>&#8211;<\/strong> and tailgating\u00a0<strong>&#8211;<\/strong> is to millions of Americans, we conducted a survey on the use of gridiron-related promotional products.<\/p>\n<p>Results show a whopping 66% of those surveyed have been given a free football-related shirt that also advertises a business.<a href=\"http:\/\/www.youtube.com\/watch?v=NJZoD4jj7Jg\" target=\"_blank\"><img decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/tailgate.jpg\" alt=\"\" \/><\/a><\/p>\n<p>The survey concerned tailgating habits along with the use of ad specialties in high school, college or professional football tailgating or parties. All told, 62% told us they\u2019ve attended a tailgating event at a football game. So it\u2019s clear that football-related promo products are a safe bet for businesses looking for inexpensive and effective advertising.<\/p>\n<p>For a <em>Joe Show<\/em> demo of some cool tailgating promotional products, <a href=\"http:\/\/www.youtube.com\/watch?v=NJZoD4jj7Jg\" target=\"_blank\">click here<\/a>.<\/p>\n<p>We sent out a <a href=\"http:\/\/www.asicentral.com\/asp\/open\/AboutASI\/pressRoom\/index.aspx?id=6638\" target=\"_blank\">press release<\/a> with the survey results and it generated a lot of interest, including a story in the <a href=\"http:\/\/thebiglead.com\/index.php\/2011\/10\/04\/survey-nfl-tailgaters-prefer-beer-fantasy-football-body-painting-women-cowboys\" target=\"_blank\">Big Lead Sports<\/a> blog, which ranks No. 4 in the U.S. among all online sports properties in terms of unique visitors.<\/p>\n<p>Other survey highlights you might be able to use to liven up a sales pitch:<\/p>\n<ul>\n<li>In the last year, 62% bought a logoed football tee or polo shirt, followed by a hat (52%) and sweatshirt (44%).<\/li>\n<li>Men eat more at football parties, indicating they\u2019ve consumed hamburgers, sausage\/brats, hotdogs, chicken and steak more often than women.<\/li>\n<li>72% participated in a football pool while tailgating.<\/li>\n<\/ul>\n<p>Larry Basinait, our executive director of <a href=\"http:\/\/www.asicentral.com\/asp\/open\/Research\/default.aspx\" target=\"_blank\">research services<\/a>, also found the most popular NFL teams among those surveyed are <a href=\"http:\/\/www.dallascowboys.com\/\" target=\"_blank\">Dallas Cowboys<\/a> (10%), <a href=\"http:\/\/www.chicagobears.com\/index.html\" target=\"_blank\">Chicago Bears<\/a> (8%) and <a href=\"http:\/\/www.steelers.com\/\" target=\"_blank\">Pittsburgh Steelers<\/a>, <a href=\"http:\/\/www.packers.com\/\" target=\"_blank\">Green Bay Packers<\/a> and <a href=\"http:\/\/www.patriots.com\/\" target=\"_blank\">New England Patriots<\/a> (all 7%).<\/p>\n<p>And like David Puddy in the \u201cFace Painter\u201d episode of <a href=\"http:\/\/www.sonypictures.com\/tv\/shows\/seinfeld\/\" target=\"_blank\">Seinfeld<\/a>, many tailgaters (17%) also report <a href=\"http:\/\/www.youtube.com\/watch?v=Fowd29dOyh0\" target=\"_blank\">painting a part of their body<\/a> before a game. In fact, nearly twice as many women as men have painted a body part for a football party (20% vs. 11%, respectively). That one really surprised me!<\/p>\n<p>Fans surveyed about their favorite football-related item cited everything from an autographed <a href=\"http:\/\/en.wikipedia.org\/wiki\/Joe_Namath\" target=\"_blank\">Joe Namath<\/a> helmet, Dallas Cowboys clock, Green Bay Packers Crock-Pot and stuffed <a href=\"http:\/\/www.gopsusports.com\/sports\/m-footbl\/psu-m-footbl-body.html\" target=\"_blank\">Penn State<\/a> Nittany Lion to vehicle flags, terrible towels, bobbleheads and custom golf carts.<\/p>\n<p>Do you have a treasured souvenir? What\u2019s the one product you always bring to tailgating events and games? Let me know by posting a comment or e-mailing me <a href=\"mailto:tim.andrews@asicentral.com\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re betting on the Packers or the Bears, the Tarheels or the Cardinals, chances are you\u2019re gearing up for some kind of NFL or college football party this season. Knowing how important football &#8211; and tailgating &#8211; is to millions of Americans, we conducted a survey on the use of gridiron-related promotional products. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8,25,9],"tags":[],"class_list":["post-1256","post","type-post","status-publish","format-standard","hentry","category-media-coverage","category-news-about-asi","category-research","category-using-ad-specialties"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=1256"}],"version-history":[{"count":6,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1256\/revisions"}],"predecessor-version":[{"id":1262,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1256\/revisions\/1262"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=1256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=1256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=1256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}