{"id":1347,"date":"2011-12-06T19:15:51","date_gmt":"2011-12-06T23:15:51","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=1347"},"modified":"2011-12-06T19:15:51","modified_gmt":"2011-12-06T23:15:51","slug":"the-future-is-mobile","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2011\/12\/06\/the-future-is-mobile\/","title":{"rendered":"The Future is Mobile"},"content":{"rendered":"

Digital power player Randi Zuckerberg shared a ton of business-building advice with us on ASI Radio<\/a> this week, but since we\u2019re about to launch ESP Mobile, I was most excited by her enthusiasm for the future of mobile.<\/p>\n

\u201cMore and more companies are creating beautiful experiences on mobile devices, on tablets,\u201d Zuckerberg, former director of market development for Facebook, told our listening audience in advance of her upcoming keynote at the ASI show in New York City<\/a>.\"\"<\/a><\/p>\n

\u201cThey\u2019re bridging all those experiences \u2013 watching content on TV and having incredible mobile experiences simultaneously,\u201d she said. \u201cWe\u2019re on the tip of the iceberg with mobile, and I\u2019m really excited to see where we go.\u201d<\/p>\n

Zuckerberg, who\u2019s launching R to Z Media to help companies take advantage of social media, said she advises people to \u201cprovide a product so useful people want to use it around the clock, like e-mail. Focus on building a brand, rather than on being hip or cool.\u201d<\/p>\n

What great advice! Somehow I didn\u2019t expect someone cool enough to sing in a cover band called Feedbomb<\/a> to be so grounded. With her 7-month-old babbling happily in the background, Zuckerberg joked to the radio crew about her son making his very first appearance on ASI Radio \u2013 all the while dishing out advice on branding and connecting with clients in cyberspace.<\/p>\n

Zuckerberg will share a lot more of that advice May 10 during her keynote on Social Change Through Social Media<\/a>: How the Web is Changing the Way We Live, Vote, Organize and Work. To register for the show and hear her speech, click here<\/a>.<\/p>\n

On creating a ubiquitous brand, Zuckerberg advised our audience to avoid getting caught in a bubble. \u201cAnyone developing a global brand needs to really get out there and talk to people who are using your products,\u201d she said.<\/p>\n

Social media is a great way to catch the attention of a potential client or business partner. Open a dialogue by posting or tweeting articles about them or their campaigns and encourage friends and followers to re-circulate.<\/p>\n

\u201cPeople are really suckers for flattery, and social media is great in that regard,\u201d she said. \u201cWhen you\u2019re on social media, be sure to really respond to people and have a conversation \u2013 don\u2019t make it a one-way communication.\u201d<\/p>\n

Zuckerberg, who\u2019s responsible for the successful launch of Facebook\u2019s U.S. election and international politics strategy and Facebook Live\u2019s streaming coverage of the presidential inauguration, gives a lot of credit to her \u201crock-star\u201d teams. \u201cIt\u2019s really important to have a culture where people truly believe great ideas can come from anywhere,\u201d she said. \u201cYou\u2019ll be much more effective at creating something truly groundbreaking if you can empower people on the team to be experts. And to come up with really interesting challenges and solutions.\u201d<\/p>\n

To listen to the interview in its entirety, click here<\/a>.<\/p>\n

I\u2019d love to know what you liked best about the interview, so post a comment or e-mail me here<\/a>. I\u2019m also on Twitter<\/a>, LinkedIn<\/a> and YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital power player Randi Zuckerberg shared a ton of business-building advice with us on ASI Radio this week, but since we\u2019re about to launch ESP Mobile, I was most excited by her enthusiasm for the future of mobile. \u201cMore and more companies are creating beautiful experiences on mobile devices, on tablets,\u201d Zuckerberg, former director of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,8,9],"tags":[],"class_list":["post-1347","post","type-post","status-publish","format-standard","hentry","category-asi-shows","category-news-about-asi","category-using-ad-specialties"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=1347"}],"version-history":[{"count":4,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1347\/revisions"}],"predecessor-version":[{"id":1351,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1347\/revisions\/1351"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=1347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=1347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}