{"id":137,"date":"2009-07-13T12:08:49","date_gmt":"2009-07-13T16:08:49","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/2009\/07\/13\/digitally-speaking-for-sex-and-the-city-and-wedding-crashers\/"},"modified":"2009-07-13T12:08:49","modified_gmt":"2009-07-13T16:08:49","slug":"digitally-speaking-for-sex-and-the-city-and-wedding-crashers","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2009\/07\/13\/digitally-speaking-for-sex-and-the-city-and-wedding-crashers\/","title":{"rendered":"Digitally Speaking, for Sex and the City and Wedding Crashers"},"content":{"rendered":"

Marketers across all industries are asking themselves the same question, “How can I capitalize on social media and actually integrate it into my marketing so it works?”<\/p>\n

Integrating digital elements into promotions is not an exact science, nor is it a straightforward process, however there is a methodology to deploy the best programs.\u00a0 Each promotional concept, incorporating digital, needs to be approached from a unique angle with consideration of the product, the audience and the end goal.\u00a0\u00a0<\/p>\n

For example, when our team was creating promotions to market the Sex and the City<\/em> movie, we thought of a partnership with Mercedes.\u00a0 It was the perfect pairing to highlight the upscale feeling of New York City and bringing people into NY Fashion Week.<\/p>\n