{"id":1663,"date":"2012-05-15T15:24:52","date_gmt":"2012-05-15T19:24:52","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=1663"},"modified":"2012-05-15T15:24:52","modified_gmt":"2012-05-15T19:24:52","slug":"welcome-to-the-new-counselor","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2012\/05\/15\/welcome-to-the-new-counselor\/","title":{"rendered":"Welcome to the New Counselor"},"content":{"rendered":"<p>Innovation is cool, right? We believe so. It\u2019s what we try to promote to our readers, viewers and listeners every day in our various media outlets \u2013 print, Internet, video, social networks, online radio, electronic newsletters. So, about six months ago, we looked ourselves in the mirror and said: It\u2019s our turn.<a href=\"http:\/\/www.counselormag.com\/\" target=\"_blank\"><img decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/andyc.jpg\" alt=\"\" \/><\/a><\/p>\n<p>This month, we\u2019ve launched a redesigned <em>Counselor<\/em><sup>\u00ae<\/sup> brand. The logo is bigger and bolder, the print version (which also happens to be physically larger than the previous incarnation) has a completely new look, and our new website (same address: <a href=\"http:\/\/www.counselormag.com\/\">www.CounselorMag.com<\/a>) ushers in a new online portal for industry news and insights.<\/p>\n<p>It\u2019s an exciting time for the <em>Counselor<\/em> brand. The print edition, which hits industry offices 13 times a year, has a bold new design that is meant to feature both user-generated content as well as news and trend analyses that will inform the industry \u2013 and always make you think. Also showcasing regular sections called News, Case Studies, Apparel, and Social, every issue of <em>Counselor<\/em> is sure to educate and entertain readers.<\/p>\n<p>This overall effort is more than six months in the making, and has taken a lot of brainstorming and work by a lot of people. The result, I think, benefits the industry by providing a media brand that delivers information and insight anywhere and everywhere. In addition to the print magazine redesign, the <em>Counselor<\/em> website has been transformed.<a href=\"http:\/\/www.counselormag.com\/\" target=\"_blank\"><img decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/counselor.jpg\" alt=\"\" \/><\/a><\/p>\n<p>Go now to <a href=\"http:\/\/www.counselormag.com\/\">www.CounselorMag.com<\/a> to see a true media hub for the ad specialty industry. Containing the most recent news, analysis of the most pressing trends, how-to articles that offer practical business advice, and video coverage like no other in the industry, the new <a href=\"http:\/\/www.counselormag.com\/\">www.CounselorMag.com<\/a> also provides easy ways for readers to interact with us. Twitter and Facebook feeds are planted on every single page \u2013 giving visitors ways to post comments and respond to articles in real time.<\/p>\n<p>Plus, news and articles (including a twice-weekly update of the industry\u2019s personnel appointments and promotions) will be changed, updated and enhanced every single day \u2013 giving the industry reasons to visit <a href=\"http:\/\/www.counselormag.com\/\">www.CounselorMag.com<\/a> as often as possible.<\/p>\n<p>So, take some time this week to check out the new <em>Counselor<\/em> brand. And let me know what you think about our own turn at innovation. Email: <a href=\"mailto:acohen@asicentral.com\">acohen@asicentral.com<\/a>. Twitter: @ASI_AndyCohen.<\/p>\n<p>\u2013<em> <\/em>Counselor<em> Editor Andy Cohen <\/em><em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation is cool, right? We believe so. It\u2019s what we try to promote to our readers, viewers and listeners every day in our various media outlets \u2013 print, Internet, video, social networks, online radio, electronic newsletters. So, about six months ago, we looked ourselves in the mirror and said: It\u2019s our turn. This month, we\u2019ve [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8],"tags":[],"class_list":["post-1663","post","type-post","status-publish","format-standard","hentry","category-guest-blog","category-news-about-asi"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=1663"}],"version-history":[{"count":8,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1663\/revisions"}],"predecessor-version":[{"id":1671,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1663\/revisions\/1671"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=1663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=1663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=1663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}