{"id":209,"date":"2010-01-18T14:23:58","date_gmt":"2010-01-18T18:23:58","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/2010\/01\/18\/asi-pledges-100k-to-education-initiatives\/"},"modified":"2010-01-18T14:23:58","modified_gmt":"2010-01-18T18:23:58","slug":"asi-pledges-100k-to-education-initiatives","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2010\/01\/18\/asi-pledges-100k-to-education-initiatives\/","title":{"rendered":"ASI Pledges $100k to Education Initiatives"},"content":{"rendered":"

ASI is seriously committed to education, so it should come as no surprise we’re committing a serious amount of money – $100,000 – to our latest campaign to demonstrate the value of promotional products to end-buyers.
\n<\/a><\/p>\n

Taken together, ASI’s latest broad-based education efforts will encourage buyers to increase their use of advertising specialties in their marketing plans while creating a bigger buzz about the power of promotional products in the national media.<\/p>\n

We definitely hit the ground running. \u00a0Check out highlights of the campaign:<\/p>\n

Media blitz.<\/strong> \u00a0Aggressively pitching stories<\/a> to media nationwide, highlighting the reach and effectiveness of promotional items.\u00a0 A recent ASI story about the dramatic increase in sales of hand sanitizers resulted in nearly 100 media mentions nationwide, including spots on CBS Money Watch<\/a>, Philadelphia Business Today<\/a> and Live 5 News<\/a>.<\/p>\n

ASI<\/strong> Show-related publicity.<\/strong> \u00a0Increasing pursuit of media coverage<\/a> of advertising specialties among the five metro areas of the ASI<\/em> Shows<\/em>.\u00a0 Florida State Representative Kevin Ambler and Senator Paula Dockery visited the just-completed Orlando show and the Orlando Sentinel<\/a><\/em> wrote an article about it (comments accepted online) and posted ASI TV videos featuring interviews with the politicians on its blog.\u00a0 Orlando’s CBS station, Local 6 News<\/a>, also provided a sneak-peek of the show.<\/p>\n

Successful Promotions<\/strong><\/em> magazine campaign.<\/strong>\u00a0 ASI’s award-winning editorial team is sending a monthly e-newsletter to 600,000 marketers, filled with case studies and education.\u00a0 A PowerPoint presentation about\u00a0the positive return-on-investment (ROI) of promo products has already been featured, available to download here<\/a>.\u00a0 Also, a new Facebook fan page for the magazine will be launched first quarter, providing additional resources and editions of The Joe Show<\/a><\/em>.<\/p>\n

ASI<\/strong> Marketing Advisory Board<\/strong>.\u00a0 This recently-formed board<\/a> of business leaders is driving the industry forward by connecting with end-buyers and sharing their feedback and suggestions with the industry.<\/p>\n

Research<\/strong>.\u00a0 ASI Research published an advertising specialty impressions study<\/a> in 2009 for distributors to send to their clients and prospects, showing them the high ROI of promotional products. \u00a0The study will be updated this year.<\/p>\n

For more details, read the press release by clicking here<\/a>.<\/p>\n

Tell me which initiative you think will have the most impact – or what ideas you may have – by posting a comment or emailing me here<\/a>.\u00a0 I’m also on Twitter<\/a>, LinkedIn<\/a> and YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

ASI is seriously committed to education, so it should come as no surprise we’re committing a serious amount of money – $100,000 – to our latest campaign to demonstrate the value of promotional products to end-buyers. Taken together, ASI’s latest broad-based education efforts will encourage buyers to increase their use of advertising specialties in their […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,5,6,8,25,9],"tags":[],"class_list":["post-209","post","type-post","status-publish","format-standard","hentry","category-education","category-industry-initiatives","category-media-coverage","category-news-about-asi","category-research","category-using-ad-specialties"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":0,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/209\/revisions"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}