We recently\u00a0announced industry sales results that reflect what we’ve been saying for months: \u00a0while the industry took a major hit in 2009, the worst appears to be behind us.<\/p>\n
ASI’s exclusive annual industry sales estimate shows promotional products sales were $15.9 billion, down 19.5% versus 2008.\u00a0 The annual estimate is adjusted for certain year-end information, including distributors that exited the industry during 2009 and distributors that have not been part of ASI for the last 12 months.\u00a0\u00a0<\/p>\n
While sales dropped, quarter-by-quarter declines throughout 2009 have slowed consistently.\u00a0 Fourth-quarter 2009 sales were off 9.7%, the lowest decline among the other three quarters.\u00a0<\/p>\n
Results also indicate that economic turbulence may be easing, with 34% of respondents reporting a year-over-year increase in sales during the fourth quarter.\u00a0 That is the largest percentage of respondents whose sales were up since the third quarter of 2008.\u00a0<\/p>\n
Better yet, there’s solid evidence promotional products remain a great value among all advertising mediums. Spending on ad specialties for full-year 2009 is about double what marketers spent on radio advertising, about 26% larger than Internet advertising, and nearly four times greater than outdoor ads.\u00a0<\/p>\n
Click here<\/a> to read the press release.<\/p>\n The general consensus from distributors is that it’s time to seize the momentum we do have, increase marketing and grab market share. The pendulum will swing back — and we need to be ready when it does.<\/p>\n I’d love to know what strategies you’ve employed in recent months and how you’re positioning your company for the future so post a comment or email me here<\/a>.\u00a0 I’m also on Twitter<\/a>, LinkedIn<\/a> and YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" We recently\u00a0announced industry sales results that reflect what we’ve been saying for months: \u00a0while the industry took a major hit in 2009, the worst appears to be behind us. ASI’s exclusive annual industry sales estimate shows promotional products sales were $15.9 billion, down 19.5% versus 2008.\u00a0 The annual estimate is adjusted for certain year-end information, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-218","post","type-post","status-publish","format-standard","hentry","category-research"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":0,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}