{"id":2190,"date":"2013-03-01T15:39:33","date_gmt":"2013-03-01T19:39:33","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=2190"},"modified":"2013-03-01T15:39:33","modified_gmt":"2013-03-01T19:39:33","slug":"ten-years-%e2%80%a6-and-counting","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2013\/03\/01\/ten-years-%e2%80%a6-and-counting\/","title":{"rendered":"Ten Years \u2026 And Counting"},"content":{"rendered":"<p>Hard to believe, but this week I\u00a0celebrated my 10-year anniversary with ASI<sup>\u00ae<\/sup>. Looking back, it\u2019s amazing to consider how the world, the industry and ASI have changed. I remember seeing people walking the halls speaking into dictaphones! Now, we can utter a few words into our <a href=\"http:\/\/www.asicentral.com\/espmobile\/\" target=\"_blank\">mobile phones<\/a> and, in a flash, see an entire display of the latest products in ESP Mobile<sup>\u2122<\/sup>.<\/p>\n<p>One constant: the steadfast commitment of the Cohn family and ASI to this industry. And I\u2019m very proud to say the ASI number is still the number that matters.<\/p>\n<p>I joined ASI on Feb. 24, 2003 (see my first official company photo at right). And what I said at my first real industry gathering still rings true. This is an industry in which many small companies and families are invested \u2013 and it\u2019s an industry where everyone always seems to have such a good time.<img decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/tandrews.jpg\" alt=\"\" \/><\/p>\n<p>At that same meeting, I promised you\u2019d always know where I stand and that I\u2019d always want to know where you stand. You can still email me anytime at <a href=\"mailto:tim.andrews@asicentral.com\" target=\"_blank\">tim.andrews@asicentral.com<\/a> with questions, comments or concerns.<\/p>\n<p>When it comes to our products, I can say with confidence they\u2019re the best in the world. The numbers say it best: in 10 short years, ESP<sup>\u00ae<\/sup>\u00a0has increased from 5,000 users all the way to 2012\u2019s record of 38,800. Today, an incredible 72% of all product searches in the industry are conducted in ESP.<\/p>\n<p>When I joined, ASI had 19,000 members. Now, we have over 25,000. And from 5,000 ASI-hosted member websites we\u2019ve grown to over 17,000 \u2013 with more coming online every day.<\/p>\n<p>From a handful of live education courses, we\u2019ve developed into the largest educator in the industry, with more than 25,000 people currently enrolled in the <a href=\"http:\/\/www.asicentral.com\/asp\/open\/education\/certificationprogram.aspx?id=cp\" target=\"_blank\">ASI Education Certification Program<\/a>. Our trade show coverage is the largest in the industry, too, with 18,872 attending across five shows in 2012. Exhibitor and flow space numbers are also growing.<\/p>\n<p>And this September 15-17, we\u2019ll host our 7<sup>th<\/sup> U.S. <a href=\"http:\/\/www.asicentral.com\/asp\/open\/EducationandEvents\/power-summit-2013.aspx\" target=\"_blank\">Power Summit<\/a> at the Montage Deer Valley Resort in Park City, Utah. In addition, we\u2019ll launch the very first <a href=\"http:\/\/www.asicentral.com\/asp\/open\/EducationandEvents\/power-summit-canada-2013.aspx\" target=\"_blank\">Canadian Power Summit<\/a>, taking place June 12-14 at the Fairmont Banff Springs in Alberta.<\/p>\n<p>The industry itself is certainly keeping pace. My first year, industry sales were $16.1 billion. In 2012, we hit $19.4 billion, enjoying 12 straight quarters of growth. In the face of the recent recession, how many other industries can say that?<\/p>\n<p>Ten years is a long time, but when I look around ASI\u2019s office, I realize I still have a long way to go to catch up with industry veterans like Mel Viers in customer service, who\u2019s been with us 41 years. Jim Lang, our editorial creative director, is right behind Mel with 38 years on the job. These guys make Ron Ball, our VP of supplier sales, who just celebrated his 35<sup>th<\/sup> ASI anniversary, almost look like a newbie!<\/p>\n<p>But few come close to ASI\u2019s chairman of the board, Norman Cohn, who recently celebrated his 80<sup>th<\/sup> birthday. He and the Cohn family have led ASI for 51 years \u2013 and Norman\u2019s been in the industry 61 years. Norman is the second generation involved, with Matthew Cohn and Stephanie Cohn Schaeffer from the third generation both active as well, and grandchildren from the fourth generation have already served as interns.<\/p>\n<p>As it did from the start, ASI\u2019s number-one goal remains helping you become more successful.<\/p>\n<p>With ASI, you\u2019re never alone. On any given day you\u2019ve got over 400 talented designers, developers, writers, trainers, account execs, analysts and brand experts available to help you with every aspect of your business.<\/p>\n<p>One thing that can\u2019t change fast enough, however, is the diversification of our industry. I remember looking out over a sea of older, white males at my very first ASI Show in Chicago. Zip ahead a decade and, sadly, the landscape remains pretty much the same. And that needs to change.<\/p>\n<p>That said, I\u2019d like to thank you all for your advice and counsel and for the patience you\u2019ve shown me over the years. Looking forward, I can honestly say I\u2019m more excited about this industry than ever before. I\u2019m continually impressed by the passion and creativity that power us all \u2013 and I can\u2019t wait to see what happens next.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hard to believe, but this week I\u00a0celebrated my 10-year anniversary with ASI\u00ae. Looking back, it\u2019s amazing to consider how the world, the industry and ASI have changed. I remember seeing people walking the halls speaking into dictaphones! Now, we can utter a few words into our mobile phones and, in a flash, see an entire [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8],"tags":[],"class_list":["post-2190","post","type-post","status-publish","format-standard","hentry","category-community","category-news-about-asi"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=2190"}],"version-history":[{"count":5,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2190\/revisions"}],"predecessor-version":[{"id":2195,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2190\/revisions\/2195"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=2190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=2190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=2190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}