{"id":2224,"date":"2013-04-10T15:20:58","date_gmt":"2013-04-10T19:20:58","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=2224"},"modified":"2013-04-10T15:20:58","modified_gmt":"2013-04-10T19:20:58","slug":"go-social-2","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2013\/04\/10\/go-social-2\/","title":{"rendered":"Go Social"},"content":{"rendered":"

ASI\u00ae<\/sup> recently welcomed about 35 members of the \"\"<\/a>Philadelphia Area Promotional Products Association<\/a> to our headquarters in Pennsylvania for a social media seminar.<\/p>\n

PAPPA members (who used to be called Specialty Advertising Counselors of the Delaware Valley) got an eyeful from Jake Krolick, ASI\u2019s rock star creative director, in a fast-moving presentation offering practical, tactical tips for businesses to \u201cgo social.\u201d He was joined by special speakers (and former ASI-ers) Jay Ostrow and Dale Denham.<\/p>\n

During the seminar, everyone was encouraged to branch out. Share product info with clients through the information corkboard site Pinterest<\/a> and add more video to your marketing mix. It\u2019s also quick and easy to liven up your company\u2019s YouTube site<\/a> with something fresh, like a behind-the-scenes tour of your company. Remember to make it fun \u2013 and keep it short.<\/p>\n

With a little imagination, you\u2019ll find the possibilities are endless.\"\"<\/a><\/p>\n

So next time you\u2019re pitching a potential new client, send an infographic on the ROI or CPI of promotional products<\/a> along with your presentation. Spread the news about a new product by uploading a captioned pic through Quickmeme<\/a>. And don\u2019t forget about good old blogs, which can help bump up your company\u2019s search engine results while allowing you to better engage with customers and potential customers.<\/p>\n

I hope PAPPA members enjoyed their morning at ASI. Several members later told me how much they enjoyed it and thanked ASI for hosting. In return, I\u2019d like to sincerely thank PAPPA for the recent award the organization presented to ESP<\/a>\u00ae<\/sup>, \u00a0the PAPPA 2013 Liberty Award in the technology category.\"\"<\/a><\/p>\n

The tech award recognized, among other things, proclivity, user friendliness and mobile marketing efforts. ESP, of course, uses world-class search technology to give members and their customers a superior searching experience, and we are delighted to see that recognized. In the photo at left, Heather DiPrato, ASI\u2019s senior VP of distributor services, proudly displays our award.<\/p>\n

Let me know what new technology or social media site has made a difference at your company lately by posting a comment or e-mailing me here<\/span><\/a>. I\u2019m also on Twitter<\/span><\/a>, LinkedIn<\/span><\/a> and YouTube<\/span><\/a> \u2013 and exploring new possibilities like blogging site Medium<\/a> (founded by ASI keynoter Biz Stone and his partner Ev Williams), the new iPhone app Whisper<\/a> (which is taking off like gangbusters on college campuses) and Sina Weibo<\/a>, billed as China\u2019s Twitter \u2013 with twice the number of users.<\/p>\n","protected":false},"excerpt":{"rendered":"

ASI\u00ae recently welcomed about 35 members of the Philadelphia Area Promotional Products Association to our headquarters in Pennsylvania for a social media seminar. PAPPA members (who used to be called Specialty Advertising Counselors of the Delaware Valley) got an eyeful from Jake Krolick, ASI\u2019s rock star creative director, in a fast-moving presentation offering practical, tactical […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7,25,9],"tags":[],"class_list":["post-2224","post","type-post","status-publish","format-standard","hentry","category-community","category-members","category-research","category-using-ad-specialties"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=2224"}],"version-history":[{"count":10,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2224\/revisions"}],"predecessor-version":[{"id":2234,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2224\/revisions\/2234"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=2224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=2224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=2224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}