{"id":225,"date":"2010-02-26T14:58:51","date_gmt":"2010-02-26T18:58:51","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/2010\/02\/26\/tips-for-marketing-to-women\/"},"modified":"2010-02-26T14:58:51","modified_gmt":"2010-02-26T18:58:51","slug":"tips-for-marketing-to-women","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2010\/02\/26\/tips-for-marketing-to-women\/","title":{"rendered":"Tips for Marketing to Women"},"content":{"rendered":"<p>Today, more than half of all businesses are owned by women, who make or influence 85 percent of all purchasing decisions &#8211; to the tune of $7 trillion a year by some estimates. Their favorite products? \u00a0Ones that serve a dual purpose or support a good cause.<a target=\"_blank\" href=\"http:\/\/www.youtube.com\/watch?v=wfVdKXvDemE\"><img decoding=\"async\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/women.jpg\" class=\"right\" \/><\/a><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.youtube.com\/watch?v=wfVdKXvDemE\">Click here<\/a> for my video with some tips from an education session at the ASI Show San Diego on marketing to women. \u00a0I also showcased a number of great products I found at the show that women &#8211; and many men also &#8211; might enjoy, including:<\/p>\n<ul>\n<li><strong>Pack-A-Sack<\/strong>, from Bag Makers (<em>asi\/37940<\/em>). \u00a0A big, sturdy imprintable bag with tailored edging that folds into a pocket-sized pouch for easy transport and helps support the Race for a Cure.<\/li>\n<li><strong>Walk-N-Roll<\/strong>, Ariel Premium Supply (<em>asi\/36730<\/em>). \u00a0A radio pedometer that tracks how far you&#8217;ve run, walked or jogged &#8211; to the tune of an AM or FM station.<\/li>\n<li><strong>Eyeglass Cleaner Keychain<\/strong>, also from Ariel. \u00a0A handy cleaner complete with toggle and pads to quickly clear gunk from your glasses.<\/li>\n<li><strong>5-Piece Manicure Set<\/strong>, from Sunscope (<em>asi\/90075<\/em>). \u00a0Perfect compact carry-all comes in multiple colors with a large imprint area. \u00a0<\/li>\n<\/ul>\n<p>And remember, every ASI Show features a women&#8217;s networking event and an education session with Promo Biz coach Rosalie Marcus. \u00a0Also, register now for our first-ever <a target=\"_blank\" href=\"http:\/\/www.asishow.com\/10WomensSummit\/index.html\">Women&#8217;s Summit<\/a> May 4 in conjunction with ASI Show New York, with a keynote by celebrity real estate mogul Barbara Corcoran.<\/p>\n<p>Which of your products are a hit with women? Let me know by posting a comment or emailing me <a target=\"_blank\" href=\"mailto:tim.andrews@asicentral.com\">here<\/a>.\u00a0 I&#8217;m also on <a target=\"_blank\" href=\"http:\/\/twitter.com\/Tim_Andrews_ASI\">Twitter<\/a>, <a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/timothymandrews\">LinkedIn<\/a> and <a target=\"_blank\" href=\"http:\/\/www.youtube.com\/timasitv\">YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, more than half of all businesses are owned by women, who make or influence 85 percent of all purchasing decisions &#8211; to the tune of $7 trillion a year by some estimates. Their favorite products? \u00a0Ones that serve a dual purpose or support a good cause. Click here for my video with some tips [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,9],"tags":[],"class_list":["post-225","post","type-post","status-publish","format-standard","hentry","category-asi-shows","category-using-ad-specialties"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=225"}],"version-history":[{"count":0,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/225\/revisions"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}