{"id":2411,"date":"2013-07-31T11:10:36","date_gmt":"2013-07-31T15:10:36","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=2411"},"modified":"2013-07-31T11:10:36","modified_gmt":"2013-07-31T15:10:36","slug":"1000-certifications-and-counting","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2013\/07\/31\/1000-certifications-and-counting\/","title":{"rendered":"1,000+ Certifications, and Counting"},"content":{"rendered":"<p>Whenever you think you\u2019ve got it tough, consider what Michael Ryba recently accomplished. Michael, an account exec with Brown &amp; Bigelow Inc. (<em>asi\/148500<\/em>), earned his <a href=\"http:\/\/www.asicentral.com\/asp\/open\/education\/certificationprogram.aspx?id=cp\" target=\"_blank\">Bachelor of Advertising Specialty Information<\/a><sup>\u2122<\/sup> (BASI) from ASI<sup>\u00ae<\/sup> \u2013 while undergoing cancer treatment and recovering from surgery.<a href=\"http:\/\/www.asicentral.com\/asp\/open\/education\/certificationprogram.aspx?id=cp\" target=\"_blank\"><img decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/ryba.jpg\" alt=\"\" \/><\/a><\/p>\n<p>\u201cI\u2019m so proud of my achievement,\u201d says Michael, who pursued his BASI to become proficient in selling other types of ad specialties beyond his niche of decorated apparel. \u201cClients and prospects ask me what the BASI in my e-mail signature line is \u2013 and when I tell them what it means, they say, \u2018Wow, none of my other distributor reps have that designation and knowledge.\u2019 \u201d Even better, his sales are up.<\/p>\n<p>It really makes my day when I talk to people like Michael who are excited about continuing their professional education \u2013 and growing their businesses as a result. Today, I\u2019m proud to say ASI\u2019s <a href=\"http:\/\/www.asicentral.com\/asp\/open\/education\/certificationprogram.aspx?id=cp\" target=\"_blank\">Education Certification Program<\/a> (launched in November 2010) has hit a big \u2013 and excellent \u2013milestone: We\u2019ve certified more than 1,000 industry professionals, who\u2019ve earned their BASI or Master (MASI) of Advertising Specialty Information<sup>\u2122<\/sup> certifications.<\/p>\n<p>As ASI\u2019s Executive Director of Professional Development, I\u2019m passionate about offering such a breadth of live and online professional development opportunities to our members because of how much it benefits individual careers \u2013 and the industry as a whole. And, lots of you have the right idea. More than 27,000 industry pros are enrolled in ASI\u2019s Education Certification Program, and to date 5,040 have attended live education classes during the 2013 <em>ASI Show<\/em><sup>\u00ae<\/sup> season, making ASI the largest educator in the industry.<\/p>\n<p>Here are three quick reasons from my desk to yours why you should join us:<\/p>\n<p>1. <strong>You \u2013 and your industry knowledge \u2013 stay current and relevant<\/strong>. By being up-to-the-minute on new products, decorating trends, the latest social media and mobile technology, and more, you\u2019re part of the super-fast-paced, new \u201cnormal\u201d we work in. You\u2019ll make yourself indispensable to your clients.<\/p>\n<p>2. <strong>You\u2019re engaged in the industry \u2013 and engaging to clients<\/strong>. Don\u2019t be content to conduct business the way you always have. The more you expand your professional knowledge and skill areas, the more excited you\u2019ll be about your career and where it\u2019s headed.<a href=\"http:\/\/www.asicentral.com\/asp\/open\/education\/certificationprogram.aspx?id=cp\" target=\"_blank\"><img decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/nic.jpg\" alt=\"\" \/><\/a><\/p>\n<p>3. <strong>You\u2019re a vital part of your company\u2019s team, and the industry<\/strong>. The more knowledge you have, the more meaningful your contributions to your firm, and the marketplace as a whole.<\/p>\n<p>To those ends, ASI\u2019s Education Team is dedicated to creating the best educational experience possible for you. For example, every year we create a 100%, brand-new slate of 60+ educational courses that you can take live at our five <em>ASI Shows<\/em> and our traveling <a href=\"http:\/\/www.advantagesroadshow.com\/index.html\" target=\"_blank\">Advantages Roadshow<\/a> \u2013 we\u2019re working on our 2014 lineup now.<\/p>\n<p>In addition, our Online Learning Center currently houses more than 400 on-demand courses that you can take 24\/7 \u2013 so if you want to brush up on how to cold call or what the top five apparel-decorating methods are at 2 a.m., be our guest. Our goal is to offer you up-to-the-minute seminars in lots of subject areas, including sales, marketing, social media marketing and hands-on technology. (Sneak peek: <a href=\"http:\/\/instagram.com\/\" target=\"_blank\">Instagram<\/a> is gaining steam, so I\u2019m developing a course that will teach distributors how to leverage this cool site \u2013 and gain super sales from it.)<\/p>\n<p>Participation is free and user-friendly, with all courses automatically tracked electronically. <a title=\"http:\/\/www.asicentral.com\/asp\/open\/education\/certificationprogram.aspx?id=cp\" href=\"http:\/\/www.asicentral.com\/asp\/open\/education\/certificationprogram.aspx?id=cp\" target=\"_blank\">Click here<\/a> for a complete overview.<\/p>\n<p>I welcome your feedback, so drop me a line anytime at <a title=\"mailto:nrollender@asicentral.com\" href=\"mailto:nrollender@asicentral.com\" target=\"_blank\">nrollender@asicentral.com<\/a>. Happy learning!<\/p>\n<p><strong>\u2013<\/strong> <a href=\"http:\/\/www.asipublications.com\/Stitches\/\" target=\"_blank\">Nicole Rollender<\/a> is editor of <em>Stitches<sup>\u00ae <\/sup><\/em>magazine and ASI\u2019s Executive Director of Professional Development<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whenever you think you\u2019ve got it tough, consider what Michael Ryba recently accomplished. Michael, an account exec with Brown &amp; Bigelow Inc. (asi\/148500), earned his Bachelor of Advertising Specialty Information\u2122 (BASI) from ASI\u00ae \u2013 while undergoing cancer treatment and recovering from surgery. \u201cI\u2019m so proud of my achievement,\u201d says Michael, who pursued his BASI to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7,8],"tags":[],"class_list":["post-2411","post","type-post","status-publish","format-standard","hentry","category-community","category-members","category-news-about-asi"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=2411"}],"version-history":[{"count":6,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2411\/revisions"}],"predecessor-version":[{"id":2417,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2411\/revisions\/2417"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=2411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=2411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=2411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}