{"id":246,"date":"2010-04-29T18:46:43","date_gmt":"2010-04-29T22:46:43","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/2010\/04\/29\/esp-searches-jump-after-virtual-trade-shows\/"},"modified":"2010-04-29T18:46:43","modified_gmt":"2010-04-29T22:46:43","slug":"esp-searches-jump-after-virtual-trade-shows","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2010\/04\/29\/esp-searches-jump-after-virtual-trade-shows\/","title":{"rendered":"ESP Searches Jump After Virtual Trade Shows"},"content":{"rendered":"<p>We held our fourth virtual trade show this week and all distributor feedback to date can be summed up in one word: great.<\/p>\n<p>Only one thing can make the virtual experience better &#8211; and that&#8217;s even more suppliers.<a target=\"_blank\" href=\"https:\/\/event.on24.com\/eventRegistration\/EventLobbyServlet?target=registration.jsp&amp;eventid=197390&amp;sessionid=1&amp;key=3E87BAE389BD98AF7EE852980DA83A7A&amp;sourcepage=register\"><img decoding=\"async\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/VTS.jpg\" class=\"right\" \/><\/a><\/p>\n<p>We know the all-day, online event is effective because exhibiting suppliers experience an average 24% increase in ESP searches the day after each show. And more searches mean more sales.<\/p>\n<p>On average, exhibitors at Wednesday&#8217;s virtual trade show &#8211; ASI&#8217;s fourth &#8211; spent 66 minutes in the virtual environment and exchanged 4,548 instant messaging chats. And distributors completed 5,404 supplier surveys.<\/p>\n<p>Wednesday&#8217;s show featured several top suppliers, including Tri-Mountain\/Mountain Gear (<em>asi\/92125<\/em>), Americanna Co. (<em>asi\/35730<\/em>), Graphco Line (<em>asi\/57956<\/em>) and The Magnet Group (<em>asi\/68507<\/em>). Exhibitors showcased everything from bumper stickers, key tags and bottled water to apparel, phone accessories, food and gifts.<\/p>\n<p>If you missed this week&#8217;s show, you can access it on-demand at <a href=\"http:\/\/www.asicentral.com\/vts\">www.asicentral.com\/vts<\/a> through June 15.<\/p>\n<p>Everyone I&#8217;ve talked to says the virtual experience is a terrific way for distributors to chat one-on-one with suppliers providing interactive video at their booths &#8211; while drinking coffee from the comfort of their office.<\/p>\n<p>Virtual events certainly won&#8217;t replace our bricks-and-mortar shows (New York is next week!) , but definitely qualify as\u00a0an added bonus.\u00a0 So we&#8217;ll host two more this year, on Wednesday, June 16, and Wednesday, September 22.<\/p>\n<p>Let me know how your virtual experience went by posting a comment or emailing me <a href=\"mailto:tim.andrews@asicentral.com\">here<\/a>. I&#8217;m also on <a target=\"_blank\" href=\"http:\/\/twitter.com\/Tim_Andrews_ASI\">Twitter<\/a>, <a target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/timothymandrews\">LinkedIn<\/a> and <a target=\"_blank\" href=\"http:\/\/www.youtube.com\/timasitv\">YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We held our fourth virtual trade show this week and all distributor feedback to date can be summed up in one word: great. Only one thing can make the virtual experience better &#8211; and that&#8217;s even more suppliers. We know the all-day, online event is effective because exhibiting suppliers experience an average 24% increase in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,5,8],"tags":[],"class_list":["post-246","post","type-post","status-publish","format-standard","hentry","category-asi-shows","category-industry-initiatives","category-news-about-asi"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=246"}],"version-history":[{"count":0,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/246\/revisions"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}