{"id":2686,"date":"2014-07-08T16:26:26","date_gmt":"2014-07-08T20:26:26","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=2686"},"modified":"2014-07-16T17:56:05","modified_gmt":"2014-07-16T21:56:05","slug":"driving-serious-fun","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2014\/07\/08\/driving-serious-fun\/","title":{"rendered":"Driving Serious Fun"},"content":{"rendered":"<p>There\u2019s no better time than summer to tackle an offbeat project, all in the name of fun. In that spirit, ASI\u00a0\u00a0<a title=\"ASI Facebook\" href=\"https:\/\/www.facebook.com\/pages\/Advertising-Specialty-Institute\/55248546043\" target=\"_blank\"><img decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/artcar.jpg\" alt=\"\" \/><\/a> created an \u201cArtCar\u201d that we\u2019re driving over 750 miles from our headquarters outside Philadelphia to display at <a title=\"ASI Chicago 2014\" href=\"http:\/\/www.asishow.com\/14Chicago\/index.html\" target=\"_blank\">ASI Chicago<\/a>. Think of it as our \u201cmoving billboard\u201d advertising the promo industry.<\/p>\n<p>The campaign is called \u201cDriving Serious Fun\u201d \u2013 a nod to the industry\u2019s creativity and to the wacky idea of gluing dozens of logoed items to a used Mazda in the hopes of attracting attention via social media. The hashtag is #ASIPromocar and we\u2019d love it if you\u2019d follow\/share\/like us on <a title=\"Promobile on ASI Facebook\" href=\"https:\/\/www.facebook.com\/pages\/Advertising-Specialty-Institute\/55248546043\" target=\"_blank\">ASI\u2019s Facebook<\/a> page and on <a title=\"Promobile Pinterest page\" href=\"http:\/\/www.pinterest.com\/stitchesmag\/driving-serious-fun-asis-promobile\/\" target=\"_blank\">Pinterest here<\/a> and <a title=\"ASI's Promobile Pinterest page\" href=\"http:\/\/www.pinterest.com\/stitchesmag\/asis-promobiles-journey-across-america\/\" target=\"_blank\">here<\/a>.<\/p>\n<p>To see how we did it, watch our video on <a title=\"ASI's Promobile video July 2014\" href=\"https:\/\/www.youtube.com\/watch?v=SCTc1hizvi8\" target=\"_blank\">YouTube<\/a>.<\/p>\n<p>At the <a title=\"2014 ASI Show Chicago\" href=\"http:\/\/www.asishow.com\/14Chicago\/index.html\" target=\"_blank\">Chicago show<\/a>, the Promocar will be on display in registration. If you\u2019re there, please stop by and check it out. I\u2019m betting you\u2019ll be amazed at how long-familiar items like stress balls can be transformed into something wholly unique.<\/p>\n<p>The goals are pretty simple. The Promocar is intended to:<a title=\"ASI facebook\" href=\"https:\/\/www.facebook.com\/pages\/Advertising-Specialty-Institute\/55248546043\" target=\"_blank\"><img decoding=\"async\" class=\"left\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/detail.jpg\" alt=\"\" \/><\/a><\/p>\n<p><strong> <\/strong><\/p>\n<ul>\n<li>Generate buzz through a social media campaign<\/li>\n<li>Show off the industry\u2019s creativity in Chicago \u2013 a city known for its art<\/li>\n<li>Attract media attention<\/li>\n<li>Open discussions about the industry and promotional products<\/li>\n<li>Make people smile<\/li>\n<\/ul>\n<p>When we started this project over a month ago, I didn\u2019t know much about ArtCars. Turns out, the ASI Promocar is part of a long, strange tradition, ranging from VW buses decorated by artistic hippies in the \u201960s all the way to mutant vehicles on the Playa at the annual Burning Man festival.<\/p>\n<p>As long as sight lines are maintained and vitals like headlights, gas tank and doors remain accessible, there\u2019s no law against painting and decorating your car with pretty much anything you\u2019d like. Who knew?<\/p>\n<p>For our part, we didn\u2019t want to just glue a bunch of stuff to a car. We wanted to maintain the \u201cart\u201d in ArtCar through patterns, color and design.<\/p>\n<p>All told, painting the hood and roof to resemble a road took the better part of a weekend, with the main gluing requiring three days work in our warehouse. The project took nine willing employees, 10 tubes of silicone glue, six rolls of painter\u2019s tape, 50 pairs of gloves, two cases of bottled water, three cans of Rustoleum paint mixed with playground sand to resemble asphalt, a lot of very loud rock and roll, six fans for ventilation, a drill, a sander, a sense of humor and a ton of patience (imagine how long it would take to adhere a pen to the <em>side<\/em> of <em>your<\/em> car \u2013 then multiply it ten-fold).<a title=\"ASI Facebook\" href=\"https:\/\/www.facebook.com\/pages\/Advertising-Specialty-Institute\/55248546043\" target=\"_blank\"><\/a><\/p>\n<p>To get us started, we put out a call for logoed items to suppliers and the following companies jumped in and donated products like mousepads, key chains, pinwheels, flip-flops and pens:<\/p>\n<ul>\n<li> Prime Line, asi\/79530<\/li>\n<li>Digispec, asi\/49716<\/li>\n<li>All-In-One, asi\/34256<\/li>\n<li>Footprints USA, asi\/55030<\/li>\n<li>PromoMatting, asi\/35750<\/li>\n<li>IDProductsource, asi\/62088<\/li>\n<li>Zenith Promotions, asi\/98980<\/li>\n<li>Nationwide Promotions LLC, asi\/73464<\/li>\n<li>Chulani Promotional Products Inc., asi\/45100<\/li>\n<\/ul>\n<p>Having never done anything like this before, we had a lot to learn. Although thoroughly researched, every car and every object is different, and there are a ton of variables \u2013 not to mention moving parts, high speeds and weather. We road tested the Promocar at 60 mph on I-95 when we finished and so far, so good.<\/p>\n<p>P.S. You\u2019ll have to look close, inside and out, to see how we used the various products. Hint: Inside, look up and in the back seat. You might even see a few familiar \u201cfaces.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no better time than summer to tackle an offbeat project, all in the name of fun. In that spirit, ASI\u00a0\u00a0 created an \u201cArtCar\u201d that we\u2019re driving over 750 miles from our headquarters outside Philadelphia to display at ASI Chicago. Think of it as our \u201cmoving billboard\u201d advertising the promo industry. The campaign is called [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,32,1,5,7,8,9],"tags":[],"class_list":["post-2686","post","type-post","status-publish","format-standard","hentry","category-asi-shows","category-asicentral","category-community","category-industry-initiatives","category-members","category-news-about-asi","category-using-ad-specialties"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=2686"}],"version-history":[{"count":9,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2686\/revisions"}],"predecessor-version":[{"id":2705,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2686\/revisions\/2705"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=2686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=2686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=2686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}