{"id":2741,"date":"2014-09-17T16:30:01","date_gmt":"2014-09-17T20:30:01","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=2741"},"modified":"2014-09-17T16:30:01","modified_gmt":"2014-09-17T20:30:01","slug":"into-the-future","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2014\/09\/17\/into-the-future\/","title":{"rendered":"Into the Future"},"content":{"rendered":"<p>A major theme of this year\u2019s U.S. Power Summit was helping prepare the promotional products industry for the future. The keynote speaker, <em>Forbes <\/em>publisher Rich Karlgaard, advised business leaders committed to growth to hire more people who can deliver different solutions to the organization, while futurist John Smart encouraged companies to invest in e-commerce and mobile platforms.<a title=\"Pics from 2014 ASI Power Summit\" href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.10152262974981044.1073741949.55248546043&amp;type=1\" target=\"_blank\"><img decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/drones1.jpg\" alt=\"\" \/><\/a><\/p>\n<p>And since suppliers and distributors must be prepared to meet the ever-growing demand for faster service and order processing, we also invited industry experts to discuss the \u201cneed for speed\u201d during a session highlighted by an actual drone demo. While flying drones (pictured, right) are really cool, our bigger point in bringing them to the power summit was to get industry people to start thinking about ways they can be utilized in in areas like warehouse inventory and Amazon-like delivery.<\/p>\n<p>This year, the 2014 ASI<sup>\u00ae<\/sup> Power Summit in Scottsdale, Arizona, attracted about 200 of the most influential distributors, suppliers and decorators in the industry. From the early feedback I\u2019ve gotten, everyone enjoyed the superior content and business discussions, which were helped along during fun activities like golf and a visit to a nearby ranch for lassoing and skeet shooting. The fine scotch helped too, I\u2019m sure.<\/p>\n<p><a title=\"Pics of 2014 ASI Power Summit in Scottsdale, AZ\" href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.10152262974981044.1073741949.55248546043&amp;type=1\">Click here for Facebook photos<\/a> of the action.<a title=\"Register for 2015 ASI Power Summit\" href=\"https:\/\/register.rcsreg.com\/r2\/powersummit2015\/ga\/top.html?pri=&amp;cpc=\" target=\"_blank\"><img decoding=\"async\" class=\"left\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/toast.jpg\" alt=\"\" \/><\/a><\/p>\n<p>We packed a lot into three days. During my Q&amp;A with alphabroder CEO Norman Hullinger, we even broke some news about his plans to double the size of the company in the next five years \u2013 and for sales to hit $1.6 billion. In 2013, the number-one supplier on the <em>Counselor<\/em><sup>\u00ae<\/sup> Top 40 list posted sales of $697 million.<\/p>\n<p>Future growth for alphabroder will come from acquisitions and organic growth, especially growth in ad specialty distributorships. But the really big news from alphabroder concerned expanding beyond apparel to a line of hard goods \u2013 an expansion that will likely come about through acquisitions as well as internally.<a title=\"ASI interview 9-2014 with Rich Karlgaard\" href=\"https:\/\/www.youtube.com\/watch?v=Ca_mNlPuvD4\" target=\"_blank\"><img decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/karlgaard.jpg\" alt=\"\" \/><\/a><\/p>\n<p>Throughout the power summit, ASI\u2019s editorial staffers provided full coverage of happenings along with video interviews from all major presentations. To read more:<\/p>\n<ul>\n<li><a title=\"2014 ASI Power Summit, Rich Karlgaard presentation\" href=\"http:\/\/www.asicentral.com\/asp\/open\/news\/promogram\/index.aspx\">Click here<\/a> for a story on Karlgaard\u2019s presentation and <a title=\"ASI interview with Rich Karlgaard during 2014 Power Summit\" href=\"https:\/\/www.youtube.com\/watch?v=Ca_mNlPuvD4\">click here for a video interview<\/a> with the <em>Forbes <\/em>publisher (pictured, right) and ASI\u2019s editor-in-chief Melinda Ligos.<\/li>\n<li><a title=\"Forecasting the Future: ASI 2014 Power Summit\" href=\"http:\/\/www.asicentral.com\/asp\/open\/news\/promogram\/index.aspx\">Click here<\/a> for a story on forecasting the future with John Smart and <a title=\"Video interview with John Smart at 2014 ASI Power Summit\" href=\"https:\/\/www.youtube.com\/watch?v=g4irZ8WeWOo&amp;feature=youtu.be\">click here for a video interview<\/a> with Smart, who also offers his take on wearable technology.<\/li>\n<li><a title=\"2014 Power Summit: the Need for Speed panel\" href=\"http:\/\/www.asicentral.com\/asp\/open\/news\/promogram\/index.aspx\">Click here<\/a> for more info on the \u201cNeed for Speed\u201d panel and <a title=\"Interview with Ira Neaman on the need for speed\" href=\"https:\/\/www.youtube.com\/watch?v=vp2nPbEO24w&amp;feature=youtu.be\">click here for a video interview<\/a> with Vantage\u2019s Ira Neaman.<\/li>\n<\/ul>\n<p>When I say we packed a lot into this year\u2019s U.S. Power Summit, I mean we packed <em>a lot<\/em> into this gathering. We also released the names of the industry\u2019s most powerful people with the 2014 <em>Counselor<\/em> Power 50 list. <a title=\"2014 Counselor Power 50 press release\" href=\"http:\/\/www.asicentral.com\/asp\/open\/AboutASI\/pressRoom\/index.aspx?id=8844\">Click here to read our press release<\/a> with more detail and <a title=\"2014 Counselor Power 50 list\" href=\"http:\/\/www.asipublications.com\/counselor\/Awards\/content.aspx?id=1563\">click here for the full list<\/a>, topped by Marty Lott and Jeremy Lott of<em> <\/em><a title=\"SanMar website\" href=\"http:\/\/www.sanmar.com\/index.jsp\">SanMar<\/a>.<a title=\"ASI global ad impressions study 2014 video\" href=\"https:\/\/www.youtube.com\/watch?v=wdUfF9P80Fg\" target=\"_blank\"><img decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/study22.jpg\" alt=\"\" \/><\/a><\/p>\n<p>Finally, we also released the <a title=\"2014 ASI Global Ad Impressions Study\" href=\"http:\/\/asicentral.com\/asp\/open\/research\/impressionsstudy\/impressions-study-2014.pdf\">2014 Global Advertising Impressions Study<\/a>, a cost analysis of promotional products versus other advertising media. For the study, our research team conducted thousands of in-person interviews with businesspeople and students in key cities across North America, Canada, Europe and Australia. This year\u2019s data updates prior years\u2019 reports by expanding interviews into two cities in Mexico (Monterrey and Mexico City) and several additional mid-major markets: Tampa, Charlotte, Minneapolis, Denver and San Diego.<\/p>\n<p>Ultimately, the comprehensive study provides buyers and sellers of promo products with powerful data to convince clients worldwide that ad specialties can increase sales and brand exposure.<\/p>\n<p><a title=\"ASI video on 2014 global ad impressions study \" href=\"https:\/\/www.youtube.com\/watch?v=wdUfF9P80Fg\">Click here<\/a> to watch an awesome YouTube video on the study results and <a title=\"2014 ASI Global Ad Impressions Study\" href=\"http:\/\/asicentral.com\/asp\/open\/research\/impressionsstudy\/impressions-study-2014.pdf\">here<\/a> to read the study in its entirety.<\/p>\n<p>If you were at the Power Summit, thanks for joining us! I\u2019d love to know what you thought \u2013 and any suggestions you may have for next year\u2019s event, which we\u2019re already planning at the St. Regis Monarch Beach Resort in Dana Point, CA in November 2015 (<a href=\"http:\/\/www.asicentral.com\/psreg\">www.asicentral.com\/psreg<\/a>).<\/p>\n<p>Please feel free to post a comment or email me <a href=\"mailto:tim.andrews@asicentral.com\">here<\/a>. I\u2019m also on <a href=\"http:\/\/twitter.com\/Tim_Andrews_ASI\" target=\"_blank\">Twitter<\/a> and <a href=\"http:\/\/www.linkedin.com\/in\/timothymandrews\" target=\"_blank\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A major theme of this year\u2019s U.S. Power Summit was helping prepare the promotional products industry for the future. The keynote speaker, Forbes publisher Rich Karlgaard, advised business leaders committed to growth to hire more people who can deliver different solutions to the organization, while futurist John Smart encouraged companies to invest in e-commerce and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,29,7,8,25,9],"tags":[],"class_list":["post-2741","post","type-post","status-publish","format-standard","hentry","category-community","category-member-benefits","category-members","category-news-about-asi","category-research","category-using-ad-specialties"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=2741"}],"version-history":[{"count":13,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2741\/revisions"}],"predecessor-version":[{"id":2754,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/2741\/revisions\/2754"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=2741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=2741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=2741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}