{"id":3101,"date":"2016-04-21T13:11:42","date_gmt":"2016-04-21T17:11:42","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=3101"},"modified":"2016-04-21T13:11:42","modified_gmt":"2016-04-21T17:11:42","slug":"roll-em-proof-that-people-love-promos","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2016\/04\/21\/roll-em-proof-that-people-love-promos\/","title":{"rendered":"Roll \u2019Em: Proof That People Love Promos"},"content":{"rendered":"<p><a href=\"https:\/\/www.youtube.com\/watch?v=ETqKu-SsU1s\" target=\"_blank\"><img decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/people love promos screenshot2.jpg\" alt=\"\" \/><\/a>How many of you check online restaurant reviews before making a reservation? If you\u2019re like me, you rely on them because superlatives (or warnings!) seem more genuine when they come from real people. That\u2019s why ASI hit the streets to speak with people from all over the world about their logoed products for our latest video, \u201c<a href=\"https:\/\/vimeo.com\/160951004\" target=\"_blank\">People Love Promos<\/a>.\u201d<\/p>\n<p>As you can tell from the title, our 2-minute video provides positive proof of what so many of us in the promotional products industry have said for years \u2013logoed items are useful, effective and attractive. It\u2019s what we heard over and over when we visited New York\u2019s Times Square, camera in hand, to record testimonials.<\/p>\n<p>The enthusiastic responses captured in the video support numerous findings in ASI\u2019s <a href=\"http:\/\/media.asicentral.com\/resources\/impressions-study-2016.pdf\" target=\"_blank\">2016 Global Advertising Specialties Impressions Study<\/a>, while providing visual proof that 85% can recall the advertiser that gave them a logoed item, even months later (you can download the study PDF by clicking on the link or visiting <a href=\"http:\/\/www.asicentral.com\/research\" target=\"_blank\">www.asicentral.com\/research<\/a>)<\/p>\n<p><a href=\"http:\/\/media.asicentral.com\/resources\/impressions-study-2016.pdf\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/study logo2.jpg\" alt=\"\" width=\"135\" height=\"173\" \/><\/a>Just ask yourself how many advertisers you can remember from the commercials you saw on TV just last night or heard on the radio driving in to work. I\u2019m betting it\u2019s a whole lot less than 85%.<\/p>\n<p>I\u2019m sure every time you meet with a tough sell to discuss a campaign using promo products you come armed with impressive stats like the advertiser recall. To bolster your case even more, I suggest you also show them our video.<\/p>\n<p>Let the women, men, millennials, GenXers and baby boomers chatting up their favorite products help close the deal for you.<\/p>\n<p><a href=\"https:\/\/vimeo.com\/160951004\" target=\"_blank\">Click here<\/a> to see the \u201cPeople Love Promos\u201d video for yourself. If you enjoy seeing happy people lend credence to the bedrock of our industry \u2013 affordable, high-value promotional products \u2013 share the link (<a href=\"https:\/\/vimeo.com\/160951004\">https:\/\/vimeo.com\/160951004<\/a>) in your own circles.<\/p>\n<p>You won\u2019t see any cute cats or embarrassing stunts, but at the end you <em>will<\/em> see an adorable puppy \u2013 wearing a logoed T-shirt.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many of you check online restaurant reviews before making a reservation? If you\u2019re like me, you rely on them because superlatives (or warnings!) seem more genuine when they come from real people. That\u2019s why ASI hit the streets to speak with people from all over the world about their logoed products for our latest [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8,9],"tags":[],"class_list":["post-3101","post","type-post","status-publish","format-standard","hentry","category-community","category-news-about-asi","category-using-ad-specialties"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/3101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=3101"}],"version-history":[{"count":10,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/3101\/revisions"}],"predecessor-version":[{"id":3111,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/3101\/revisions\/3111"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=3101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=3101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=3101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}