{"id":381,"date":"2010-07-02T11:46:50","date_gmt":"2010-07-02T15:46:50","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=381"},"modified":"2010-07-02T11:46:50","modified_gmt":"2010-07-02T15:46:50","slug":"a-billion-dollar-idea","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2010\/07\/02\/a-billion-dollar-idea\/","title":{"rendered":"A Billion-Dollar Idea"},"content":{"rendered":"<p>How does a billion dollars in sales sound? That\u2019s what the industry could realize if distributor firms answer my challenge to add 20,000 new sales reps to grow our market, stimulate the national economy and put Americans back to work.<img decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/idea20k.jpg\" alt=\"\" \/><\/p>\n<p>ASI is doing its part by placing help-wanted ads for 100% commission-based sales reps on the job sites Monster and CareerBuilder across major markets. All you need to do to participate in this pilot recruitment program is email us at <a href=\"mailto:recruitment@asicentral.com\">recruitment@asicentral.com<\/a> with your contact info, number of sales reps needed, experience level desired and regions or states to cover. We\u2019ll pass on all leads generated by our ads.<\/p>\n<p>This call to action \u2013 an industry first \u2013 is also appearing in the July issues of ASI\u2019s <em>Counselor<\/em> and <em>Supplier Global Resource<\/em> magazines, hitting desks and mailboxes now. We\u2019re sending it out across all social media channels as well, and we encourage you to do the same.<\/p>\n<p>Distributors will benefit by increasing their turf and making more sales. Suppliers will benefit by selling more products. The unemployed will benefit by getting back to work. It\u2019s a win-win-win situation.<\/p>\n<p>Let\u2019s face facts. Since the downturn, this industry has shed thousands of sales reps and lost $4 billion \u2013 the same loss Chrysler posted since declaring bankruptcy. When an industry\u2019s suffering like automakers, it\u2019s time to think big and act bold.<\/p>\n<p>We can get the ball rolling in three simple steps:<\/p>\n<p><strong>1:<\/strong> <em>Generate sales.<\/em> Get more reps on the street and making sales calls.<\/p>\n<p><strong>2:<\/strong> <em>Get new reps up to speed fast.<\/em> Tap into ASI\u2019s array of multimedia education offerings, including the New Distributor Success Track, the Distributor Success System, free online webinars and education sessions at every ASI Show.<\/p>\n<p><strong>3:<\/strong> <em>Sell people on this industry.<\/em> How? By giving them the facts. Promotional products are one of the most efficient advertising mediums available in business today. The average cost-per-impression of an ad specialty item is $0.004, which beats nearly all other forms of advertising.<\/p>\n<p>Every time I meet someone outside the industry, I ask how often they\u2019re contacted by distributors. Most of the time, their answer is \u201cnever.\u201d That tells me we\u2019re simply not covering all of the geographic and end-user markets. There are opportunities out there right now \u2013 and we should be taking advantage of them.<\/p>\n<p>Adding more reps will also solve another crucial problem: lack of diversity in our industry. A sales force that reflects all Americans will be better able to develop all opportunities the marketplace has to offer.<\/p>\n<p>If you\u2019re still not convinced of the need to hire one commission-only sales rep, ask yourself this question: What do you lose if you don\u2019t?\u00a0\u00a0<\/p>\n<p>The answer? Sales.<\/p>\n<p>Let me know what you think of ASI\u2019s call to action by posting a comment or emailing me <a href=\"mailto:tim.andrews@asicentral.com\">here<\/a>. I\u2019m also on <a href=\"http:\/\/twitter.com\/Tim_Andrews_ASI\" target=\"_blank\">Twitter<\/a>, <a href=\"http:\/\/www.linkedin.com\/in\/timothymandrews\" target=\"_blank\">LinkedIn<\/a> and <a href=\"http:\/\/www.youtube.com\/timasitv\" target=\"_blank\">YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does a billion dollars in sales sound? That\u2019s what the industry could realize if distributor firms answer my challenge to add 20,000 new sales reps to grow our market, stimulate the national economy and put Americans back to work. ASI is doing its part by placing help-wanted ads for 100% commission-based sales reps on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-381","post","type-post","status-publish","format-standard","hentry","category-industry-initiatives","category-news-about-asi"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=381"}],"version-history":[{"count":8,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/381\/revisions"}],"predecessor-version":[{"id":389,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/381\/revisions\/389"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}