{"id":409,"date":"2010-07-14T17:27:06","date_gmt":"2010-07-14T21:27:06","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=409"},"modified":"2010-07-14T17:27:06","modified_gmt":"2010-07-14T21:27:06","slug":"straight-from-chicago-strategies-for-success","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2010\/07\/14\/straight-from-chicago-strategies-for-success\/","title":{"rendered":"Straight from Chicago: Strategies for Success"},"content":{"rendered":"

This morning I put Harris Cohen, president and CEO of All-In-One (asi\/34256<\/em>), on the Hot Seat to discuss a number of industry trends, including supplier inventory, investing in new products and \u201cThe Big Idea.\u201d<\/p>\n

To watch a Tim\u2019s Take video filmed after the interview, click here<\/a>.<\/p>\n

Harris agrees with many distributors on the importance of maintaining a deep inventory and says now that the economy\u2019s easing, there\u2019s no excuse for empty shelves.\u00a0 All-In-One, which helped introduce flash drives and USBs to the industry, is now immersed in \u00a0encrypting and full-color imprinting and personalization. <\/p>\n

As Harris says, personalization takes any product to the next level.<\/p>\n

I also got a chance today to interview ASI<\/em> Show<\/em>\u2019s VP of sales, Karen DiTomasso, after her packed supplier panel, \u201cQuick Strategies to Get Noticed & Generate More Quality Leads.\u201d<\/p>\n

Click here<\/a> to watch.<\/p>\n

Karen was joined on the panel by Josh Goodelman, VP of Liqui-Mark Corp. (asi\/67675<\/em>), Jim Moore, senior VP of sales and marketing at Molenaar (asi\/71980<\/em>) and Fran Ford, senior VP of J Charles Crystalworks Inc. (asi\/62985<\/em>).<\/p>\n

These industry vets bring a combined 100 years of experience to the table.<\/p>\n

The session \u2013 new for 2010 \u2013 provided suppliers with quick strategies for exhibiting, including these three nuggets:<\/p>\n

    \n
  1. Plan, plan, plan<\/strong>. Don\u2019t just buy exhibit space and think your job is done.<\/li>\n
  2. Recruit and train<\/strong> knowledgeable, energetic staffers.<\/li>\n
  3. Follow leads immediately<\/strong>. Don\u2019t let a minute go to waste. Make your appointments right at the booth.<\/li>\n<\/ol>\n

    In addition to an array of educational offerings at every show, don\u2019t forget ASI also offers dozens of online tutorials through ASI Education<\/a>.<\/p>\n

    I\u2019m off now to get ready for tonight\u2019s Chicago Gala Celebration, followed by the Counselor<\/em> HOT Party. Make sure to check back for loads of photos from these events tomorrow.<\/p>\n

    Let me know what you\u2019ve learned so far at ASI Chicago<\/a>, which ends Thursday, by posting a comment or emailing me here<\/a>. I\u2019m also on Twitter<\/a>, LinkedIn<\/a> and YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    This morning I put Harris Cohen, president and CEO of All-In-One (asi\/34256), on the Hot Seat to discuss a number of industry trends, including supplier inventory, investing in new products and \u201cThe Big Idea.\u201d To watch a Tim\u2019s Take video filmed after the interview, click here. Harris agrees with many distributors on the importance of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,24,8],"tags":[],"class_list":["post-409","post","type-post","status-publish","format-standard","hentry","category-asi-shows","category-education","category-news-about-asi"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=409"}],"version-history":[{"count":5,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/409\/revisions"}],"predecessor-version":[{"id":414,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/409\/revisions\/414"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}