{"id":518,"date":"2010-09-02T16:52:19","date_gmt":"2010-09-02T20:52:19","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=518"},"modified":"2010-09-14T17:50:39","modified_gmt":"2010-09-14T21:50:39","slug":"sexsales","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2010\/09\/02\/sexsales\/","title":{"rendered":"Celeb Marketers=Sales"},"content":{"rendered":"

As ASI\u2019s Successful Promotions<\/em> reports in this month\u2019s issue, when it comes to marketing, sex still <\/em>sells. And if you\u2019ve got a sexy celebrity hawking your goods, look out: You just might make international news.<\/p>\n

In addition to a list of the 10 sexiest celebrity marketers, Successful Promotions<\/em> details five successful marketing campaigns that incorporated sexy themes. The scintillating promotional products<\/a> featured include Sexy Water and the \u201ccandom,\u201d a can cooler shaped like an oversized condom.\"\"<\/a><\/p>\n

To read the Successful Promotions<\/em> \u201cSex (Still) Sells\u201d issue, click here<\/a>.<\/p>\n

The reports were written by ASI Staff Writers Jennifer Vishnevsky and Daniel Walsh, who interviewed a slate of marketing experts about celebrity appeal and the role of sex in advertising. The key is to match the right celebrity to your brand \u2013 and integrate them in the campaign beyond just paying for them to show up for an event or a photo shoot.<\/p>\n

While there\u2019s no guarantee that star power will translate directly into super sales, a successful sexy campaign can have a huge impact on the bottom line. As Walsh reports, Calvin Klein\u2019s sales increased by 275% after the clothing company ran ads in 1980 featuring a young Brooke Shields saying, \u201cYou want to know what comes between me and my Calvins? Nothing.\u201d<\/p>\n

Here\u2019s our list of the Top 10 Sexiest Celebrity Marketers:<\/p>\n