{"id":537,"date":"2010-09-17T16:30:56","date_gmt":"2010-09-17T20:30:56","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=537"},"modified":"2010-09-17T16:30:56","modified_gmt":"2010-09-17T20:30:56","slug":"the-tailgater%e2%80%99s-checklist-games-gear-and-more","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2010\/09\/17\/the-tailgater%e2%80%99s-checklist-games-gear-and-more\/","title":{"rendered":"The Tailgater\u2019s Checklist: Games, Gear and More"},"content":{"rendered":"

No matter who you bet on during the NFL season opener, one clear winner emerges week after week: the billions being made on merchandising.<\/p>\n

Forbes estimates the Steelers alone are worth $1.01 billion, taking into account everything from TV, advertising and tickets to sponsorship and<\/em> jerseys. One emerging new market? According to a Huffington Post<\/a> football blogger, women now make up about 50% of the league\u2019s fan base, and women\u2019s apparel is now the league\u2019s fastest-growing business.<\/p>\n

In the spirit of the season (and the marketing), ASI recently posted its first-ever Top 10 list<\/a> of ultimate tailgating games and gear. I never knew asphalt games like cornhole and sholf existed, never mind that they\u2019re a big part of the pre-game tailgating experience.<\/p>\n

You can even order frozen, mail-order steaks to grill next time you hit the stadium. Take that, weenie roasts!\"\"<\/a><\/p>\n

There\u2019s an entire science to tailgating and an actual Tailgating Institute, which says a typical tailgater is a college-educated male between 35-44 who hosts and\/or attends six to 10 tailgate parties a season, spending over $500 on tailgating food and participating in a variety of interactive games with fellow tailgaters.<\/p>\n

Need some ideas? Here\u2019s our list of Top 10 list of ultimate tailgating games and gear<\/a>:<\/p>\n