{"id":55,"date":"2008-03-28T18:19:18","date_gmt":"2008-03-28T18:19:18","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/2008\/03\/28\/personalization-technology-ideas-for-higher-roi\/"},"modified":"2008-03-28T18:59:15","modified_gmt":"2008-03-28T18:59:15","slug":"personalization-technology-ideas-for-higher-roi","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2008\/03\/28\/personalization-technology-ideas-for-higher-roi\/","title":{"rendered":"Personalization, Technology, Ideas for Higher ROI"},"content":{"rendered":"<p>Recently editors at <em>ONE<\/em> magazine &#8211; published by industry marketing services company WorkflowOne &#8211; spotlighted promotional products and the serious return on investment they\u2019re providing for clients.\u00a0<br \/>\n<a target=\"_blank\" href=\"http:\/\/cdn.asicentral.com\/idesign\/global\/pdfs\/Andrews_Advantage_Article.pdf\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/ONE_Cover_FINAL.jpg\" class=\"right\" \/><\/a><\/p>\n<p>They also asked me why advertising specialties are becoming so popular all around, and I believe several elements are driving our industry\u2019s success:<\/p>\n<p>\u2022\u00a0Technology.\u00a0 We\u2019re all serving clients better and faster than ever.<\/p>\n<p>\u2022\u00a0Tangible return-on-investment.\u00a0 Marketers can include a promotional product in a direct mail campaign that says \u201cclick on this Website to receive your free hat\u201d and the results can be tracked immediately.\u00a0 How many people requested hats?\u00a0 How many sales did you get from those who requested hats?<\/p>\n<p>\u2022\u00a0Personalization.\u00a0 A growing trend \u2013 technology now allows us to record a personalized message that plays when someone opens a bag.\u00a0 That\u2019s interaction with a brand that few advertising mediums can match and it\u2019s hard for end-users to put them down.<\/p>\n<p>For some\u00a0additional thoughts and business tips, <a target=\"_blank\" href=\"http:\/\/cdn.asicentral.com\/idesign\/global\/pdfs\/Andrews_Advantage_Article.pdf\">click here<\/a> to read the article.\u00a0<\/p>\n<p>Tell me what you\u2019re seeing in the market &#8211; post a comment now or email me anytime at <a href=\"mailto:tim.andrews@asicentral.com\">tim.andrews@asicentral.com<\/a>.\u00a0 Also, stay informed and submit your email in the window called \u2018Enter your email for updates\u2019 at the top right of the screen and you\u2019ll get a note when my next post is live.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently editors at ONE magazine &#8211; published by industry marketing services company WorkflowOne &#8211; spotlighted promotional products and the serious return on investment they\u2019re providing for clients.\u00a0 They also asked me why advertising specialties are becoming so popular all around, and I believe several elements are driving our industry\u2019s success: \u2022\u00a0Technology.\u00a0 We\u2019re all serving clients [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-news-about-asi"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":0,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}