{"id":585,"date":"2010-10-19T16:11:06","date_gmt":"2010-10-19T20:11:06","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=585"},"modified":"2010-10-19T16:11:06","modified_gmt":"2010-10-19T20:11:06","slug":"court-votes-with-promo-products","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2010\/10\/19\/court-votes-with-promo-products\/","title":{"rendered":"Court Votes with Promo Products"},"content":{"rendered":"<p>In a few weeks, ASI will unveil the newest version of the industry\u2019s most influential survey: the 2010 Advertising Specialties Impressions Study. The much-anticipated study provides rock-solid proof of the cost-effectiveness of promotional products.<\/p>\n<p>This week, in the lead-up to the hotly-contested November 2 elections, we\u2019re providing a sneak-peek at some of the results, which reveal what Democrats, Republicans and independents think about promotional products, a.k.a. swag (stuff we all get) and freebies, millions of which are distributed during election season along with bumper stickers, buttons and yard signs.<a href=\"http:\/\/www.asicentral.com\/asp\/open\/AboutASI\/pressRoom\/index.aspx?id=5594\" target=\"_blank\"><img decoding=\"async\" class=\"right\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/studyA.jpg\" alt=\"\" \/><\/a><\/p>\n<p>Who knew Republicans preferred food baskets \u2013 and Democrats liked pens so much? It\u2019s worth knowing next time you court the business of your state or local campaign office.<\/p>\n<p>Here are some other <a href=\"http:\/\/www.asicentral.com\/asp\/open\/research\/impressionsstudy\/2011.aspx\" target=\"_blank\">study<\/a> highlights:<\/p>\n<ul>\n<li>86% of Republicans give away the freebies they don\u2019t want.<\/li>\n<li>75% of independents prefer name-brand consumer promotional products, nearly 1.5 times more than Democrats or Republicans.<\/li>\n<li>Republicans are nearly 1.5 times more likely to accept a free promotional food basket than Democrats.<\/li>\n<li>Independents value promo products the most \u2013 on average, they own 11.6 logoed products, compared to 9.4 for Democrats and 10.3 for Republicans.<\/li>\n<\/ul>\n<p>Full results of the 2010 study will be released at the <a href=\"http:\/\/www.asicentral.com\/asp\/open\/EducationandEvents\/powersummit2010.aspx\" target=\"_blank\">ASI Power Summit<\/a> at the Turnberry Isle Resort &amp; Club in Aventura, Florida, November 7-9. We\u2019re certain the 2.0 version will be of great interest to you \u2013 and especially your clients \u2013 since the 2008 study continues to be widely circulated and consistently cited.<\/p>\n<p>In the meantime, check out our press release\u00a0about the promotional preferences of the two political parties, and independents, by <a href=\"http:\/\/www.asicentral.com\/asp\/open\/AboutASI\/pressRoom\/index.aspx?id=5594\" target=\"_blank\">clicking here<\/a>.<\/p>\n<p>Let me know which results took you by surprise by posting a comment or emailing me <a href=\"mailto:tim.andrews@asicentral.com\">here<\/a>. I\u2019m also on <a href=\"http:\/\/twitter.com\/Tim_Andrews_ASI\" target=\"_blank\">Twitter<\/a>, <a href=\"http:\/\/www.linkedin.com\/in\/timothymandrews\" target=\"_blank\">LinkedIn<\/a> and <a href=\"http:\/\/www.youtube.com\/timasitv\" target=\"_blank\">YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a few weeks, ASI will unveil the newest version of the industry\u2019s most influential survey: the 2010 Advertising Specialties Impressions Study. The much-anticipated study provides rock-solid proof of the cost-effectiveness of promotional products. This week, in the lead-up to the hotly-contested November 2 elections, we\u2019re providing a sneak-peek at some of the results, which [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,25,9],"tags":[],"class_list":["post-585","post","type-post","status-publish","format-standard","hentry","category-news-about-asi","category-research","category-using-ad-specialties"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=585"}],"version-history":[{"count":4,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/585\/revisions"}],"predecessor-version":[{"id":589,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/585\/revisions\/589"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}