{"id":89,"date":"2008-11-10T18:31:24","date_gmt":"2008-11-10T18:31:24","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/2008\/11\/10\/new-study-reveals-value-of-ad-specialties-from-asi-power-summit\/"},"modified":"2008-11-10T18:31:24","modified_gmt":"2008-11-10T18:31:24","slug":"new-study-reveals-value-of-ad-specialties-from-asi-power-summit","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2008\/11\/10\/new-study-reveals-value-of-ad-specialties-from-asi-power-summit\/","title":{"rendered":"New Study Reveals Value of Ad Specialties &#8211; From ASI Power Summit"},"content":{"rendered":"<p><a target=\"_blank\" href=\"http:\/\/www.asicentral.com\/powersummit\" title=\"ASI Power Summit 2008\"><img decoding=\"async\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/Jack_Teague_Blog.jpg\" class=\"right\" \/><\/a>The second ASI Power Summit &#8211; a meeting of nearly 200 top leaders from our industry is underway and it&#8217;s already proving to be interactive and provocative in its first full day.<\/p>\n<p>Last night we heard from Jack Teague &#8211; this year&#8217;s <em>Counselor<\/em> Person of the Year and pictured right &#8211; in an exclusive on-stage interview during the opening dinner.\u00a0 He shared his views and concerns about the industry, including:<\/p>\n<ul type=\"disc\">\n<li>The need for more suppliers to become certified in safety and compliance.\u00a0 Right now, about 50% aren&#8217;t certified, which is important in an industry where 60-70% of products are imported from overseas.<\/li>\n<li>We collectively agree that the industry is large, but then how do we continue to improve upon value so that we&#8217;re not selling to the same clients over and over?\u00a0<\/li>\n<li>The fourth quarter will be challenging for us, and market share has been a little soft for us now.\u00a0 But, this is a soft spot in the economy, and we go through the best of times and worst of times.<\/li>\n<\/ul>\n<p>Also, in a special session today we released exclusive results from ASI&#8217;s new advertising specialties effectiveness study that compares the amount of impressions for various advertising specialties against other forms of advertising &#8211; beneficial information for distributors to use to educate end-buyers and to encourage them to invest in ad specialties.<\/p>\n<p>In the study, ASI found that:<\/p>\n<ul type=\"disc\">\n<li>84% of people remember advertisers on products they receive.<\/li>\n<li>42% of respondents had a MORE favorable impression of an advertiser after receiving the item.<\/li>\n<li>Nearly one quarter, or 24%, said they are MORE likely to do business with the advertiser on the items they receive.<\/li>\n<\/ul>\n<p><a target=\"_blank\" href=\"http:\/\/www.asicentral.com\/powersummit\" title=\"ASI Power Summit 2008\"><img decoding=\"async\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/Power_Summit_2008_Blog.jpg\" class=\"right\" \/><\/a>You can learn more findings from this research in the study, located at\u00a0<a target=\"_blank\" href=\"http:\/\/www.asicentral.com\/study\" title=\"Advertising Specialties Effectiveness Study\">asicentral.com\/study<\/a>, or\u00a0in the press release, posted\u00a0at <a target=\"_blank\" href=\"http:\/\/www.asicentral.com\/pressroom\">asicentral.com\/pressroom<\/a>, and I encourage you to forward the links to your customers and prospects.\u00a0\u00a0\u00a0<\/p>\n<p>Watch the blog for more information and useful business advice and tips from the sessions over the next couple days of the ASI Power Summit.\u00a0<\/p>\n<p>Tell me what you think anytime &#8211; post now on the blog or email me at <a href=\"mailto:tim.andrews@asicentral.com\">tim.andrews@asicentral.com<\/a>.\u00a0 Visit <a target=\"_\" href=\"http:\/\/www.youtube.com\/timasitv\">youtube.com\/timasitv<\/a> for products from our trade shows.<\/p>\n<p><script type=\"text\/javascript\" src=\"http:\/\/digg.com\/tools\/diggthis.js\"><\/script><img loading=\"lazy\" decoding=\"async\" width=\"8\" src=\"http:\/\/static.delicious.com\/img\/delicious.small.gif\" alt=\"Delicious\" height=\"8\" \/> <a target=\"_blank\" href=\"http:\/\/delicious.com\/save\" title=\"Bookmark on Delicious\">Bookmark this on Delicious<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second ASI Power Summit &#8211; a meeting of nearly 200 top leaders from our industry is underway and it&#8217;s already proving to be interactive and provocative in its first full day. Last night we heard from Jack Teague &#8211; this year&#8217;s Counselor Person of the Year and pictured right &#8211; in an exclusive on-stage [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,5,8,25,9],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","hentry","category-education","category-industry-initiatives","category-news-about-asi","category-research","category-using-ad-specialties"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":0,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}