{"id":95,"date":"2008-12-08T20:06:33","date_gmt":"2008-12-08T20:06:33","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/2008\/12\/08\/95\/"},"modified":"2009-02-25T12:23:52","modified_gmt":"2009-02-25T17:23:52","slug":"95","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2008\/12\/08\/95\/","title":{"rendered":"Media Agrees That Promo Products Work, Now Grow Your Sales"},"content":{"rendered":"<p><em>From Scott Fuhr, director of corporate communications at ASI:<\/em><br \/>\n<a target=\"_blank\" href=\"http:\/\/www.adweek.com\/aw\/content_display\/news\/client\/e3i2d029babe3f1f02e85abf13e576d4a31\"><img decoding=\"async\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/Scott_Fuhr.jpg\" class=\"right\" \/><\/a><br \/>\nThere&#8217;s been a lot of buzz recently about advertising specialties in the media.\u00a0 That&#8217;s important for you, because the industry continues to receive third-party credibility and that helps you sell more.<\/p>\n<p>Results from the effectiveness of advertising specialties study from ASI have appeared in multiple outlets over the last several weeks, and <em>Newsday<\/em> in New York also published an article about how companies should continue investing in corporate gift-giving.\u00a0<\/p>\n<p>Readers of these stories were likely surprised to learn that:<\/p>\n<ul type=\"disc\">\n<li>84 percent of people remember the name of an advertiser on a promotional product they&#8217;ve received.<\/li>\n<li>Promotional products provide a better\u00a0value to\u00a0marketers\u00a0than TV, radio and other popular advertising.<\/li>\n<li>Corporate gift-giving is still in, despite the economically-challenging environment.<\/li>\n<\/ul>\n<p>Below are links to some of the stories.\u00a0 I recommend that you forward them to\u00a0your clients and prospects so that they\u00a0understand that their message will reach more people when they use promo products.\u00a0<\/p>\n<ul type=\"disc\">\n<li><em><a target=\"_blank\" href=\"http:\/\/www.adweek.com\/aw\/content_display\/news\/client\/e3i2d029babe3f1f02e85abf13e576d4a31\">Adweek<\/a><\/em>\u00a0\u00a0\u00a0<\/li>\n<li><em><a target=\"_blank\" href=\"http:\/\/www.btobonline.com\/apps\/pbcs.dll\/article?AID=\/20081113\/FREE\/811139988\/1078\">BtoB<\/a><\/em><\/li>\n<li><em><a target=\"_blank\" href=\"http:\/\/www.brandweek.com\/bw\/content_display\/news-and-features\/promotion\/e3if0819d6addd2a0fe6c44a118900920fc\">Brandweek<\/a><\/em>\u00a0<\/li>\n<li><em><a target=\"_blank\" href=\"http:\/\/www.mediaweek.com\/mw\/content_display\/news\/media-agencies-research\/e3ied350e1768239517622a92c02a2ed95e\">Mediaweek<\/a><\/em><\/li>\n<li><em><a target=\"_blank\" href=\"http:\/\/promomagazine.com\/research\/1112-ad-specialties-worthy\/\">PROMO<\/a><\/em>\u00a0<\/li>\n<\/ul>\n<p>If you\u00a0have\u00a0ideas for stories for the media, or know reporters who\u00a0enjoy covering\u00a0the advertising business or promotional products, email me at <a href=\"mailto:sfuhr@asicentral.com\" title=\"mailto:sfuhr@asicentral.com\">sfuhr@asicentral.com<\/a>.\u00a0 Watch TV clips of products from ASI Shows, by <a target=\"_blank\" href=\"http:\/\/affiliate.kickapps.com\/_WFAA-TV-Dallas-Feb-8-2008\/video\/211891\/21237.html\">clicking here<\/a>.<\/p>\n<p><script type=\"text\/javascript\" src=\"http:\/\/digg.com\/tools\/diggthis.js\"><\/script><img loading=\"lazy\" decoding=\"async\" width=\"8\" src=\"http:\/\/static.delicious.com\/img\/delicious.small.gif\" alt=\"Delicious\" height=\"8\" \/> <a target=\"_blank\" href=\"http:\/\/delicious.com\/save\" title=\"Bookmark on Delicious\">Bookmark this on Delicious<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Scott Fuhr, director of corporate communications at ASI: There&#8217;s been a lot of buzz recently about advertising specialties in the media.\u00a0 That&#8217;s important for you, because the industry continues to receive third-party credibility and that helps you sell more. Results from the effectiveness of advertising specialties study from ASI have appeared in multiple outlets [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,3,5,6,25,9],"tags":[],"class_list":["post-95","post","type-post","status-publish","format-standard","hentry","category-education","category-guest-blog","category-industry-initiatives","category-media-coverage","category-research","category-using-ad-specialties"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":0,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}