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Wednesday
January 6, 2010 Educating Buyers on Bumper Stickers – Orlando Sentinel and ASIFiled under: ASI Shows, Media Coverage, News About ASI How many bumper stickers do you have on your car? And do you think they’ve ever influenced your vote? Two Florida politicians interviewed by Counselor editor Andy Cohen at ASI Show Orlando endorsed the bumper sticker as a key promotional product for their campaigns. The interviews were posted today on an Orlando Sentinel blog. Click here to read the post and watch the two interviews. Rep. Kevin Ambler, who is running for the Florida Senate, told Andy his favorite promotional item is the tried-and-true bumper sticker – which he said his research shows accounts for about three to six votes for a candidate. Andy spoke to Ambler and Sen. Paula Dockery, who is running for governor, and both interviews are posted on the Orlando Sentinel‘s business blog along with information on the show. The paper has a circulation of over 206,000 in Central Florida. Let me know what bumper stickers are on your car by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Monday
December 21, 2009 Educating Buyers in Today’s Philadelphia InquirerFiled under: Industry Initiatives, Media Coverage, News About ASI, Using Ad Specialties Monday’s Philadelphia Inquirer featured a story about the growth of hand sanitizers in our industry – educating end-buyers about the value of providing useful advertising specialties to their clients and prospects. To watch the video, “Philadelphia Business Today” (starts automatically), click here. To read the article online, click here. The story centers on how hand sanitizers now rival pens as one of the most popular logoed items. As we reported last week, searches of the key words “hand sanitizers” by promotional products distributors via ESP Online jumped 439% for the period between October 2009 and October 2008. Only searches for pens – which for years have been the best-selling logoed product in the promotional products industry – were higher that period. In addition, searches for sanitizer products of all kinds jumped by triple digits this year. Send the link to my blog (http://www.timandrewsblog.com/) to all your clients and prospects, as an idea for a product they might be interested in for their customers. What’s your hottest product for 2009? Please post a comment or email me here. I’m also on Twitter, LinkedIn and YouTube.
Monday
August 31, 2009 ASI Promotes Industry on MSNBCFiled under: Community, Industry Initiatives, Media Coverage, Members, News About ASI ASI publisher Rich Fairfield made like a TV star last week during a lively appearance on MSNBC’s “Your Business.” The hot topic was the proven value of using ad specialties to market your business at trade shows. As Rich and host J.J. Ramberg Click here to watch the video. They also advised companies to decide what they want to spend and to choose an item that truly reflects their business. Here are the products in the segment:
If you’re a distributor, I urge you to email the video link to your clients, so they can get more ideas for products that can help their marketing campaigns. I’d love to know what must-see products made a difference in your marketing at your last trade show so post a comment now or email me here.
Tuesday
April 14, 2009 Research for Awards & Engraving ProsFiled under: Industry Initiatives, Media Coverage, News About ASI, Research I was recently asked by Recognition Review, published by the Awards and Recognition Association, about what research, trends and information awards and engraving professionals can use to expand their promotional products business and to service current clients asking for them.
Promotional products provide a high ROI for marketers, and companies need them now more than ever to help them grab market share from their competitors. *************** According to the annual industry sales estimate from ASI, promotional products sales topped $19.6 billion in 2007, and we’re projecting the industry to be up slightly from that for 2008. ASI released a new study that indicates that over 80% of recipients who receive a promotional product remember the brand on the item. That’s powerful advertising and high recall for your marketing investment. The study is available free at asicentral.com/study and you can use it to educate your clients about the value of promotional products in their marketing. The study also found that about 81% of recipients keep an item because they consider it to be useful. So choose items for your clients that customers find valuable everyday. The return on your promotional products investment is stellar. Promotional products provide an estimated average cost-per-impression that is a fraction of a penny ($.004), which is lower than TV ads, radio ads or newspaper ads. The annual State of the Industry report, published by ASI’s Counselor magazine, indicates that the top five most popular advertising specialty categories are:
And the top end-user markets are:
In addition, your creativity is the limit. At the ASI Show in New York, one of five national promotional products trade shows we host throughout the year, I found iPod carriers, customized LED name badges, rubber calculators that you can roll up, and other innovative tech items to be in demand with clients. Watch a video with some of the products here. There are many more product ideas for businesses in videos from our national trade shows, available anytime and posted at asicentral.com.
Monday
December 8, 2008 Media Agrees That Promo Products Work, Now Grow Your SalesFiled under: Education, Guest Blog, Industry Initiatives, Media Coverage, Research, Using Ad Specialties From Scott Fuhr, director of corporate communications at ASI: Results from the effectiveness of advertising specialties study from ASI have appeared in multiple outlets over the last several weeks, and Newsday in New York also published an article about how companies should continue investing in corporate gift-giving. Readers of these stories were likely surprised to learn that:
Below are links to some of the stories. I recommend that you forward them to your clients and prospects so that they understand that their message will reach more people when they use promo products. If you have ideas for stories for the media, or know reporters who enjoy covering the advertising business or promotional products, email me at sfuhr@asicentral.com. Watch TV clips of products from ASI Shows, by clicking here.
Monday
June 9, 2008 Supplier Ratings and the ASI Holiday and Incentives ExpoFiled under: Education, Industry Initiatives, Media Coverage I’ve received emails and calls from several suppliers and distributors about the ASI Holiday & Incentives Expo for fall 2009, which we announced a few weeks ago in a press release and in an earlier blog post. As you may know, the event will be limited to 400 supplier booths and to suppliers with at least four stars (out of five) in the ASI Supplier Performance Ratings System, or those nominated by distributors through a written testimonial to ASI. Distributors are excited about a show designed to jumpstart the busy fourth-quarter holiday selling season. And, since the number of booths is limited by the venue size, they’re equally pleased that we’re helping to determine which suppliers are eligible to exhibit based upon their performance rating.
Wednesday
June 4, 2008 Advantages Roadshow Expands to 77 LocationsFiled under: Education, Media Coverage, News About ASI
The Advantages Roadshow provides opportunities for distributors, suppliers and decorators to connect and do business locally across the United States, and over 9,200 distributors and suppliers have attended so far this year – with several weeks to go. We just announced the 2009 schedule – the second year for the shows – and it includes six locations where the Advantages Roadshow will co-locate with the Stitches Roadshow.
That’s important, because embroidery equipment and supply companies can do business with suppliers and distributors – perhaps for the first time.With over 700 distributors on average attending an Advantages Roadshow per week, I urge you to check out the new schedule and determine if there’s one near you to attend. Registration is free and the shows are open to ASI members and non-members.More details are in today’s press release, below: |
Following is what I shared with them, which might be helpful to you in convincing your clients to increase their spending on ad specialties – particularly in these challenging economic times. 
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