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Advertising Specialties Sales Reached Record $19.6 Billion in ’07

Filed under: Education, Media Coverage

Today we announced results of our exclusive annual advertising specialties sales analysis – showing that revenues reached $19.6 billion in 2007 – up 5.4 percent from 2006 and a new record.

This is the highest industry sales we’ve recorded – reflecting that the industry has been growing consistently over the last five years and that marketers are using advertising specialties to deliver their brand in a powerful, memorable and cost-effective way. arrow read more


Ad Specialties on TV in Dallas – Industry Exposure

Filed under: Education, Media Coverage, News About ASI

I think it’s important for our industry to educate buyers about advertising specialties and the unlimited creativity, flexibility and branding power that promotional products provide for marketers.

So I‘d like to share a TV clip from ASI Dallas that aired on Channel 8, demonstrating popular products from suppliers at the show that are great for promotions and advertising.

Watch the video now on the station’s Website – at www.wfaa.com/video/index.html?nvid=216257 – it starts automatically.

Six products were featured from industry suppliers, including:        

  • Seed paper, from Okina/Symphony Seed Papers (asi/74930)
  • WavyWand programmable light stick, from Z Marketing Group (asi/98900)
  • Giant foam hats, from Spirit Industries (asi/88740)
  • Litecubes, from Litefx (asi/67740)
  • Scrolling message tags and digital picture frames, from Smartparts (asi/87805)

We’ve also updated ASICentral to include the clip, at http://asicentral.com/asp/open/AboutASI/pressRoom/tvclip.asp.

Let me know what you think anytime – post now on the blog or email me at tim.andrews@asicentral.com.

Also, stay informed and submit your email address in the window at the top right of the screen called ‘Enter your email for updates’ and you’ll receive a note when there’s a new blog post.


12 Winners of Membership Contest Share Ideas to Improve Business

Filed under: Education, Media Coverage, Using Ad Specialties

Today we announced the 12 winners of the ‘Why I Love My ASI Membership’ contest, and the stories they shared with us about their business success are ideas that can help you grow your business.

The winners are:
Canyon Outback Leathergoods (asi/43766), New Ulm, MN; Coosa Creek Embroidery Inc. (asi/168315), Blairsville, GA; Elision Technology Inc. (asi/51905), Regina, SK, Canada; Flags Made (asi/54515), Humble, TX; Gener Advertising (asi/203684), Toa Baja, Puerto Rico; Gideon Publications (asi/205405), Bethlehem, PA; Nittany Corp. (asi/726700), Tampa, FL; Paradigm Custom Embroidery (asi/700087), Rogers, MN; Proforma CM Design (asi/300094), Greenville, SC; Prominent Promotions (asi/300856), Brooklyn, NY; TG Promotions (asi/304978), Nashville, TN; and Winning Edge Inc. (asi/97472), Maple Plain, MN.

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Industry Trends from Dusseldorf

Filed under: Education, Media Coverage

I just got back from the PSI Show in Dusseldorf – the largest advertising specialty show in Europe – and I wanted to share some industry trends and new products with you.

Some of these trends we’re already seeing in North America right now and your clients may be asking for some of the new products if they aren’t already.

Suppliers and distributors emphasized eco-friendly products, including Everything Environmental, a company that provides new High Twist pens made from recycled CD cases. Polyconcept showed items powered by water instead of electricity and wooden toys are gaining popularity in the wake of alleged higher lead levels in some products from China.

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Video with 7 New Products From Orlando for Your Customers

Filed under: Education, Media Coverage

New products from ASI Orlando are attracting the attention of buyers and I wanted to share several of them with you to help your marketing take off in the New Year.

[flashvideo image=wp-content/uploads/videos/PosterImages/tim_asishow_orlando_2008_final.jpg  filename=wp-content/uploads/videos/tim_asishow_orlando_2008_final.flv /]

Products featured in the video are:

  • A high-design pen from Senator, asi/86390
  • SportMates folios from Dart Business Accessories, asi/48520
  • Smart Clip with eraser board from Tagmaster, asi/48500
  • Solar-powered pedometer from Ariel Premium Supply, asi/36730
  • Magnetic Write Light message board from Magna-Tel, asi/68480
  • Junior Crank Flashlight from Gold Bond, asi/57653
  • Owl Tote Bag, made with 100% recycled material, from Leed’s, asi/66887

Email me anytime about other interesting new products you’ve found this year, about the Orlando show, or anything else on your mind – my email is tim.andrews@asicentral.com


Video of New Eco Products to Sell and Orlando Preview

Filed under: Education, Media Coverage, News About ASI

Everyone is talking about environmentally friendly products that are made using recycled materials and we just produced a new section in our Idea Showcase catalog that features 30 pages of green products that end-buyers will love.

[flashvideo filename=wp-content/uploads/videos/Tim_green_video_1.flv /]

I feature seven products in the catalog and you can see several of them at the ASI Show in Orlando next week.

You’ll be amazed what’s catching the attention of buyers:

  • A tote bag and apron made from organic cotton and polyester that’s recycled from bottles
  • Gloves made from 95% post-industrial polyester and acrylic
  • Water-powered clock and calculator
  • Lip balm that’s soy-based and petroleum free
  • A strong lanyard made from recycled soda bottles
  • A handy recycled polypropylene bag that holds up to 40 pounds of groceries

These products are great for your clients and I encourage you to contact the suppliers identified in the video for more information.

Tell me what you think about these products or other earth-friendly items you’ve seen – post now on the blog or email me anytime at tim.andrews@asicentral.com.

TA


Recalls on Products From China – Be Aware, Prepared and Open

Filed under: Education, Media Coverage

I’m sure you’ve seen stories in the popular press about recalls of products made in China, including the recent news in Counselor PromoGram about promotional products distributed by California that were found to contain more lead than permitted under guidelines acceptable in North America.

Obviously all of us are concerned about safety — for our end-users, our customers, ourselves and our businesses.

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